Berber kleed is a curiosity, passion and infinite love for the culture, art, and values of the Berber civilization.

Berber vloerkleed is an art, that of Berber carpets, a Moroccan cultural heritage, capable of contrasting innovation with tradition by using materials, fabrics, colors, and images that, speaking an ancient language, tell a contemporary story.

Tourists are very attracted to Marokkaanse Azilal-tapijten whose production is normally the preserve of women who often weave carpets during the long winters when the villages are isolated from the rest of the world. The carpets are made as a sort of family investment and are donated as a wedding gift. Women express their personality and transmit the feminine family tradition through the choice of colors to the use of decorative motifs that represent hopes of a happy and healthy married life.

Always prefer to buy Berber tapijten from certified seller:

Today the production of Beni Ourain tapijt has lost its original celebratory character and is used as a sort of investment to supplement the income of the family unit. Very often the carpets are sold by intermediaries, merchants who take charge of carrying on the transaction with tourists. For this reason, it is undoubtedly much better to buy them directly from cooperatives or online shops that have a guarantee certificate from the state.

In this way and with a view to fair trade, you will have contributed to more equitable management of profits and at the same time, you will have made a better purchase knowing the craftsman who created your Marokkaanse Berber-tapijten.

The carpet is a sort of business card and reflects the cultural diversity of the various regions of the country. A distinction must be made between two types of carpet: those of the city and those of the countryside. Generally, the city carpets are more refined and of woven type, while the rural carpets can have different colors depending on the origin.

The elaborate fabric carpets are called "hembel", although in Morocco they are more commonly known as "kilim" which is, in fact, a more familiar name for tourists.

Long making process:

It takes over 20 pounds of pure wool and 60 days of work to make the popular Marokkaanse tapijten. The weavers of this town say that all the effort is hardly worth it.

Today the carpet trade and in the hands mostly of male traders who take advantage of the annual and seasonal tourist flow of Morocco.
The natural coloring of wool is a kind of family secret that grandmothers transmitted to their granddaughters.