Almost every eBook author would have been told the importance of promoting their book online. Knowing how to properly channelize each medium to their advantage will make a huge difference to the success of their eBooks, and help it stand out well.

It is equally important for authors not to fall into some of the common social promotion pitfalls, as it will only drive readers away rather than attracting them. Listed below are the few social media practices eBook authors need to stop using.

Oversharing

Oversharing has become the digital age mantra. Hence, it is very easy for authors to fall into this trap. As an author who is looking to expand their followers beyond their social circle, they need to be mindful about what they post. Oversharing personal information or information not relevant to the publishers, booksellers, and global readers is bound to backfire.

Overusing trending patterns

One of the trending patterns that many people are likely to overuse is the usage of hashtags. Whatever be the trend an author is trying to overuse, they need to bear in mind that, that is not what impresses their readers. Rather, putting out meaningful content is what will help them gain more readers.

Auto-posting the same content multiple times

Thanks to the easy access to a multitude of social media channels, many authors post the same content multiple times as they want to ensure none of their followers missed the post. However, seeing the same message multiple times could put off the readers rather than getting them interested.

Only sharing other people's content

The purpose of social media is to establish the author's brand and reputation, while also creating meaningful relationships with potential readers and influencers. But, if the author only re-tweets, re-posts, or shares content created by other people, it indicates to their followers that they are unsure of what their brand is about and what kind of content they would like to post.

Using social media for hard-sell

The age of hard-sell has been left far behind. Flashing anything in the modern-age consumers' face is likely to see a drop in sales. Social media is intended to create personal relationships with the readers, and showing them what the author's brand is all about. An author indulging in hard-sell is more than likely to see a drop in their followers.

Building the right social media promotion strategy is key to garnering positive attention to the authors' eBooks.

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