A quite effective, yet often overlooked process of advertising both your leases and your houses available is door to door flyers in the area of your property. Residents who live near your property will probably know someone - a a coworker, friend or relative in the marketplace for housing that they can pass on your flyer to. It's also possible to attract the direct attention of a neighbor who's prepared to purchase or move up/down within their housing.


If you do not mind running around the area yourself and are local, this strategy will only cost you a few hours plus the cost of printing. If you're have better things to do, or just unavailable for the distribution, paying someone to distribute flyers is hardly expensive and amazingly cost effective if it results in a a competent tenant placement or a sale. Just don't forget to do a fast drive through of the area to ensure the flyers have been given out if you're paying someone to do it.


As for the content of the flyer, it's worth it to take some quality pictures of exterior and the interior of the home. Be sure to feature these in full color alongside some of the basic specs of your home, if your main selling point is the quality of the property. Be sure your analysis of the amounts is notable and readily comprehended, should you be advertising a rent to own that's a very amazing price. Also, be sure to stress that this is an opportunity about them to pick their new neighbor and that this property is in their neighborhood. Lastly, do not forget to include full contact information: if you have one email address, fax number, your telephone number and 24 hour recorded information line.


A more costly version of this approach would be to use direct mail to target your property's neighborhood. Again, you will need to tailor your advertising message to inform them this is their chance by helping to choose the new neighbors to mold the neighborhood. To maximize your exposure, try using both flyer and direct mail distribution strategies, timed several weeks apart to make sure that as many neighbors as possible get your message that you have a fantastic property for rent or sale in their neighborhood.