Retargeting is a technique which allows you to keep your brand in front of the potential customers even after they left your website. It helps to reconsider your offer when they need it.

The main objective of this campaign is to target the specific visitors with specific ads with goals of convincing them to convert as new customers.

These campaigns work because it enables you to show these visitor ads that have already shown the interest in your product. It is most often used to describe the online display ads that are shown to visitors who came to your website, but navigated away without acting. This type of marketing is done with the help of tracking the cookies or pixels that follow the user around after they have left your website.

Product information:

The retargeting for e-commerce/shopping cart products plugin allows you to serve the ads only to the users who have previously engaged with your brand online. You can serve the ads to anyone who has been to your website and left or who’ve spent the time browsing on specific product pages.

Retargeting storage type:

• Shopping based
• View based

Based on the target type, revive adserver collects the cookies from the visitor browser.

Types of retargeting:

There are three types of retargeting. They are product, product & category and category.

Features:

• Frequency capping enabled for product;
• Dynamic banner which is created for retargeting campaign with default template automatically and the user can create a dynamic banner with their own template json key as macro to replace the value from product json response.
• Visitor access the detailed view of the products in ecommerce site and product gather the service receive request, they will write the visitor interested product details like id, product category in the visitor cookie. Ecommerce site owner provides the product gather service; this is used to collect the interested product browsed by user in their ecommerce website.
• Visitor requests for the advertising via zone.
• If the revive adserver receives the ad request from the zone, its verify the user browser for product cookie details. If the product cookie details available in the user browser, revive adserver collects the user interested product information from visitor cookie and it need to satisfy the targeted limitation.
• Product request send to product gather service using the advertiser and product id. Product gather service provides the product information in json. Revive adserver update the dynamic banner json key as macro to replace the dynamic product information and return the banner. Banner gets deliver for retargeted campaign as per the default algorithm if the banner gets clicked that campaign banner gets retargeted. It still reaches the successful conversion. Once conversion achieved, it would deliver like the default algorithm.
• Successful conversion achieved that product or category added to block list automatically for the week time that encourages the other campaign banner delivery.
• Retargeting reports are available in the admin level.


Benefits of this plugin:

• There is a better chance of conversion when the viewer is reminded of a product he/she was interested in.
• Ad impression possesses more value as you retarget your customers.
• It adheres to the IAB standard guidelines.
• The plugin is very easy to install and integrate with the latest version of revive adserver.