Food orientation has always been an immensely important part of the Indian diaspora. As malls have evolved to more than shopping places; food courts have become a crucial feature of every mall as well. Apart from being a major driver of footfalls, food courts represent an integral and even separate retail category today. This is because in the last few years the food courts and not just the retail stores have emerged as one of the major and consistent sources of revenue for malls. On average food courts contributes up to 12 per cent of the total mall revenue.

While most mall developers are increasingly trying to offer a complete shopping plus entertainment package to new age shoppers, there is one which has perfected its formula for success. The Pavilion Mall in Ludhiana is considered the best mall in Punjab; and in a scenario where most malls are running losses, Pavilion stands tall as the it-destination in Ludhiana.
From the time it opened for business in early 2014, the Pavilion Mall has organized some of the most engaging events in Ludhiana, along with constant endeavors to offer an enriching shopping experience. Not only does the Pavilion offer the best shopping in Ludhiana but it also houses some of the finest party places in the city. The food court at the Pavilion is the largest in Punjab, covering an impressive 17, 00, 000 square feet of area. From small joints to the best restaurants in Ludhiana, the mall has it all; while food court offers a variety of cuisine and popular street food. Rolls and wraps, Chinese, Indian and Continental, ice cream and popcorn etc. all are on offer from some of the biggest brands in the business. 9WD, Pizza Hut, Hang out Kids, The Coffee Bean, The Beer Café, Shree Rathnam, Vaango, Moti Mahal, Gelato Italian and Baskin Robbins all enjoy ample outlet space at the Ludhiana’s most happening mall.

Apart from luxury retail, children’s entertainment area, bar and lounge, and sprawling terrace and pool deck party area make the Pavilion a natural choice for a special birthday celebration, or the most enviable banquets in Ludhiana. Even movies in Ludhiana have taken on a whole new meaning at the city’s largest 7 screen multiplex, housed at the Pavilion Mall. Intelligent tenant mix of retail as well as smart food choices has made it one of the most popular weekend getaways for people.

As mall culture grips the country and the business of malls becomes more advanced, food courts are becoming one of most important part of mall culture. From not just weddings to religious festivals, but family outings and simple birthday celebrations, food remains a core element. And the Pavilion Mall in Ludhiana has proved a case in point.

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