Fetal monitoring devices are used to monitor the fetal heart rate, fetal movement pattern, and the fetal growth of during pregnancy. Fetal monitoring is also used to monitor uterine contractions during pregnancy, labor, and delivery. Also, these devices are used to monitor baby’s heart rate to prevent complications during childbirth such as cerebral palsy, newborn seizures, and fetal death.

According to the report, the major factors driving the growth of the market include the government initiatives for improving maternal/fetal health across the globe, rising company investments in the development of fetal monitors, increase in birth rate, and technological advancements. On the flip side, the limited access of fetal monitoring to the hospitals and clinics in under-developed markets is expected to hinder market growth. Also, the high cost of these monitoring devices, and stringent regulatory approval process is likely to create a negative impact on the market growth.

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The ante partum segment is expected to account for the largest market share in 2019; Rising incidences of congenital anomalies and availability of technological advanced monitoring devices are favoring the growth of this application segment.

The fetal monitoring market in Asia-Pacific region is expected to register significant growth rate during the forecast period, with the growth of these devices in China, India, and Japan. Major factors such as increasing birth rate, government initiatives for maternal/fetal care, improving healthcare infrastructure, and expansion of the key industrial players in India are expected to drive the growth of this regional segment during the forecast period.

To sustain their leading position in the global fetal monitoring market, the industry leaders are focusing on introducing new products in order to broaden their product offerings and increase their existing customer base. For instance, in February 2019, Philips introduced the EPIQ Elite ultrasound system for GYN/OB imaging. In May 2017, Philips introduced AI capabilities- TrueVue, GlassVue and aReveal to its Philips EPIQ 7 and 5 and Affinity 70 ultrasound systems. Also, Philips introduced InnoSight touch-screen based diagnostic compact ultrasound for GYN/OB imaging.

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Prominent players operating in the global fetal monitoring market include GE Healthcare, Analogic Corporation, Fujifilm Sonosite Inc, Koninklijke Philips N.V., Siemens Healthineers, Medtronic Plc, Arjohuntleigh (subsidiary of Getinge AB), Neoventa Medical AB, Natus Medical Incorporated, and Spacelabs Healthcare (subsidiary of OSI Systems). Apart from these players, other players operating in the global fetal monitoring market include Toshiba Corporation, Dragerwerk AG, Invacare, Smiths Medical, American Home Patient, Inc., Johnson and Johnson, Wallach Surgical Devices, Inc., Sunray Medical Apparatus Co., Ltd., Bionet, Trismed, and Edan Instruments, Inc.