Writing for the web is a bit of both art and science! It's also quite different from what we find in the printed materials. At times the task of web writing can get a bit complex, but with practice and patience you can create a good chance for making a mark in this profession.

Web content writing requires a touch of creativity on your part. At the same time, it also requires good and interesting information in order to catch the reader's attention. You must realize that content is the king as web readers across the world invariably look for reliable and useful information to meet their needs. So, concentrate on what you write and don't fill it with rumors and false data at any cost. It will only drive away readers from your future articles in the long run.

However, at the time of writing for the web, it's important to take care of certain basics in order to make your content as perfect as possible. For instance, make your content suitable for scanning. As per latest researches, more than seventy five percent people prefer to scan through an online document instead of reading it carefully. Keeping this in mind, you should write your article with the help of numbers, lists, bulleted lists, sub-headings, and headings. At the same time, keep the content simple and short. The short sentences always do well over large text blocks! Remember, these little tips and tricks will easily help the readers to spot the important sections of your article.

Make the title of your content as attractive as possible. It should catch the reader's imagination. A perfect title must always convey a benefit or a possible solution to an old problem the reader is seeking for a long time. This type of title automatically generates an interest in the mind of the reader, and he/she becomes curious in the body of the article. Just like the title, you should also devote considerable time to the sub-headings of your content. Try to make them as attractive as possible.

Avoid common mistakes like placing two spaces following a period. As per web writing rules, there should be only one space following a period. On the other hand, never start a sentence with "yet", "but", or "and". This is still considered wrong English, and you should not make it an exception in case of web writing. Instead of using these words, you can use "However" for challenging a thought in an earlier sentence or paragraph.

Another common mistake is the frequent usage of "also". It makes the writing appear sloppy and dull in front of the reader. It's alright as far its usage is necessary, but with an increase in frequency it directly cuts the flow of your writing to a great extent.

Finally, while writing for the web always proofread your content before submission. This will help you to avoid spelling and grammatical errors to a great extent. In case you don't have much time in your hand, proofread the important sections of your article to improve the quality as much as possible.