Online Payments kicked off the embedded finance trend, allowing consumers to pay for a ride or purchase without having to switch apps. Banking, insurance, consumer lending, and wealth management are now all included in embedded finance.

These developments have made it possible for non-financial companies to provide financial services using APIs. As a result, they won't have to bear the trouble of establishing fintech divisions or redesigning existing systems.

Why Embedded Finance?
Enhanced Payment Process
The lack of control in the client checkout journey is one of the biggest challenges for e-commerce firms. They must ensure that the full procedure takes place in one place rather than diverting customers to external platforms. Integrating payment APIs in an e-commerce platform has two benefits: it improves the payment experience and allows businesses to effectively analyze customers' payment patterns. Additionally, the financial interactions among the players will be well-synchronized, resulting in speedy transaction and settlement operations.