Packaging is the process of protecting or enclosing products for storage, distribution, sale, and use. Beverage packaging refers to a container, designed to hold a fixed volume of beverages such as alcoholic and non-alcoholic beverages. Beverage packaging is manufactured by using glass, plastics (flexible and rigid), metal, and paperboard.

Market Dynamics

Increasing demand for carbonated soft drink, bottled water, and other beverages is fueling growth of global beverage packaging market. According to the Centers for Disease Control and Prevention (CDC), from 2013 to 2016, water accounted for 43.7% and soft drinks accounted for 19.9% of total beverage consumption in the U.S.

Moreover, adoption of new technologies and innovations in the beverage packaging sector, is a key driver aiding in the beverage packaging market growth. For instance, in July 2019, SodaStream launched My Only Bottle, the brand’s latest reusable bottle kit. Each bottle kit contains dishwasher-friendly and UV resistant reusable bottle, metal straw, and a jute bag.

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Stringent government regulations on packaging is restraining growth of this market. According to the Food Safety and Standards Authority of India (FSSAI), under the Food Safety and Standards (Packaging and Labelling) Regulations, 2011, juices and other beverages should be packed in clean bottles and sealed securely. Sulphited juice and pulps should be packed in wooden barrels.
Europe is estimated to be a lucrative market for beverage packaging over the forecast period. Increasing importance of preserving the quality of the beverage has increased demand for packaging in the beverages industry. Increasing demand for improving shelf-life is driving manufacturers to develop durable and sustainable packaging solutions and this is aiding in growth of beverage packaging market in Europe. For instance, in December 2018, Siedel, a leading manufacturer of PET solutions for liquid packaging in Europe, launched BoostPRIME, a new patented poly-ethylene terephthalate packaging solution specially designed for hot beverages. These beverages can be filled in PET bottles of up to 1.2 liter with a temperature of 85°C-88°C.

Key Players

Key players operating in the global beverage packaging market include, Bemis Company, Inc., Amcor Plc, Mondi Group, Tetra Laval Group, RPC Group PLC, Rexam Inc. Alcoa Inc., Sonoco Products Company, Ardagh Group, and Crown Holdings, Inc.

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