When new businesses first open up online, they can find it hard to make a mark. Customers don’t know who they are and they won’t trust them with their money. Some companies don’t even have a chance to start and they fold before they have provided a service to one single customer.

New businesses will open a social network so that they have a place to connect with potential clients and to get some reviews. This is because people are more likely to trust a company that has been used by other customers.

This is where OzBusiness has stepped in. They provide a service for new and old businesses where people can go on the website and give an independent review without any bias.

OzBusiness is similar to an online directory, where businesses can sign up to a registry and clients can search for the companies based on their service. If they have used the service, they can give the company a review or a rating. The higher the rating, the better they will rank on the directory. Eventually, a good business or company will be number one in the directory and they will get more clients.

Therefore, once businesses are registered, it is extremely beneficial for them to provide a high level of service to their clients. OzBusiness is free for businesses to sign up for and it is essentially the same as getting free advertising on a verified website.

Why use a directory?

A recent study has shown that 37% of new customers feel more confident when they are dealing with a business, if they are a member of a website that offers an independent verification of the service offered by the business.

In the past, people would only use businesses if they appeared in the local phone book because it was a sign of status. It was almost as if a businesses was only trustworthy if it is in the book.

The same can be said of online registries. There are customers that will not use a local business unless it appeared on a local registry, and there are reviews about the service.

A company spokesperson for OzBusiness added, “Emerging as one of the best online registries for businesses is one of the proudest moments in the life of our business. We wanted to give people a way to find out information about other companies so that it is easy for them to make a decision on whether to hire them or not. We also wanted something that was mutually beneficial for the customer and the business. Having a high ranking on a directory means that company websites will have a higher ranking on search engines.”

OzBusiness as a directory is growing every day. At the time of print, there was over 1,500 local businesses signed up to the directory.