Wolloomooloo, Australia, 10 February 2014 : A billboard is a large advertising structure for outdoor purpose. A billboard carries the advertisement and promotional slogans or taglines for a product of a particular company or brand.

A digital billboard is also popularly known as hoarding in the United Kingdom and many other places across the world, as well. Billboard advertising are always area specific. The main purpose of a billboard is to catch as many eyes as possible. The sole intention behind putting up a billing board is to draw people's attention by the colour and appearance of the billing board.

The success rate of a billboard depends on how popular it becomes within its vicinity. If the name of the product circulates from one mouth to another, if whoever sees the billboard starts talking about the message it wants to convey, it is to be considered that the advertisement has successfully penetrated the consciousness of the mass. This is the reason why thickly crowded areas such as railway stations, busy main roads, road junctions and market areas are the most apt places for putting up billing boards. Therefore, one can see a number of billboard ads alongside such busy roads that entertain enormous number of traffics day in and day out throughout the year.

You may ask how effective is it to promote a product through billing boards. Well, it is effective in the sense that a billboard is able to catch the attention of a thousand people at once the moment it is successfully put up. Passengers, passersby, pedestrians and everyone who is on road for some reason might glance at least once at the billboard is it is prominent enough and comes within the purview of the onlookers easily.

The colour theme of the advertisement on a billing board is as important as its text content or visuals. There should be a good synchronisation between the colour and the image, and the image and the taglines. The synchronisation helps convey the message to the onlookers. It is very important for a billboard to make an appeal to the people who casually lift their heads to brush along their eyes through all the billboards and hoardings that hang from different posts along a busy road or a market place. A billboard that stands out amidst all others gets remembered for a little longer period than the rests of them.

Apart from promotion of a product, a billing board is an effective medium if you want to make a big announcement. Billboards, these days are mostly used to announce an even, an extravaganza, a theatrical performance, a musical concert, a festival, a political gathering and such other events. The date, time and the venue are mentioned on the billboard and this is how the message reaches its target recipients in no time.

If you want to make a big commercial announcement, launch a new product of your company, or organise a social event of some importance, utilise the billing boards of your preferred areas from now on. Let people know you and your company more easily than before.