Company logo design is one thing by which you are known outside your business. Profits and sales do not survive for long if your brand is not perceived positively by the audiences. To combat the same situation, masses asked for advice from the best logo design company – Orionators! The agency held a conference to answer the same queries and inform the masses about the elements of the logo which make you the hero of all brands.
What are the elements of company logo design?
The mission of brand: The mission will tell about the intention for which the business has got started. All the digital presentations or logos have to be in alignment with this, though.

The vision of the brand: Brand logo design is about where the brand wants to see itself, on which path it has to grow and where it wants to reach.

The tone of the brand: This element talks about the beliefs and essence of the brand. All the visual representations and logo have to live by this tone.

Colour Palette: Colours of the professional logo design have to live by the personality of the brand. For instance, the colours used in the logo of Statue of Belief signify many things. The colours used in the corporate colour system reflects energy, cheerfulness, activity and warmth. Antique Brass is a type of orange colour. In its meaning, orange is associated with energy, cheerfulness, action, fire and warmth. Like yellow, orange takes the liveliness of it up a notch, while adding many aspects of red associated with heat, as related to the colour of flames. It also stimulates action rather than contemplation, promotion actions and events overthinking and contemplations. In contrast to yellow, lighter variations of orange do not produce a sense of relaxation and can be seen by many as rather dull. Orange is featured in many brands whose target audience is children, as well as it is extensively used by food companies. SOB is an entertainment centre with food and fun courts, which is why this colour palette.

Typography: Typography gives the details on how the text communicating about the business should look like. It has all the details of font style, size, pattern and everything in-between.
Kumar Savino, right brain and Head at Orionators quoted “Professional logo design is the introduction of the brand. In just one simple picture and a tagline, it should speak about the belief of the business. Get it right so that your products and services are perceived in the right light.”


Get to know all details, by visiting: https://www.orionators.com/logo-design/