Dallas, Texas – Sep 12, 2019 — Credit unions are popular choices, thanks to lower interest rates offered and customized services. To keep up with their competitors, credit unions have begun implementing innovative marketing techniques designed to promote business growth and brand recognition.



Crafting unique marketing strategies that are customized to each credit union can be quite challenging. Some credit unions are starting to seek outside guidance, understanding that branding and market trends can often be seen and addressed better by branding specialists. On the Mark Strategies delivers tools and guidance to credit unions who are looking for that extra edge in the market.



The market for credit unions has been changing. New trends being seen in 2018 and 2019 mean new approaches to business and marketing. Changing trends include a shift in focus on building new membership bases instead of relying on cross-selling current members, deposit acquisition, and an increased focus on customer service. Members are no longer simply looking for a good rate, they are searching for a credit union that fits within their lifestyle. With these changes in mind, it is essential for growth and stability for a credit union to have solid marketing plans and brand recognition. Having the tools to assess their target market and implement key strategies makes the process a whole lot easier.



On the Mark Strategies guides credit unions through the process of crafting an overall marketing strategy and plan to help them meet their goals. The company helps credit unions assess their weak points and then implement strategies and training to help the credit union improve, making a lasting impression. On the Mark Strategies prides itself on helping credit unions and the people who work at them become the best version of themselves, which in turn helps the credit union be successful.



Credit unions are all unique and cater to a wide variety of markets. On the Mark Strategies specializes in branding, speaking, and strategic planning. With customized programs they create in-house, credit unions are sure to get exactly what they need in order to see growth and success. Consultants like On the Mark Strategies are becoming an increasingly popular way for credit unions to keep up with changing market trends, leading to more growth in the industry.



About the Company

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.