As with any other product or service, books have to be promoted so that it reaches the target readers, thus, helping boost the sales. However, a very strategic and streamlined approach is necessary to ensure a good success rate. This can only be made possible when the author knows exactly the kind of readers they are writing for.

Many writers fall into the trap of trying to promote their book as something for everybody. However, that will not help maximize sales as the promotion efforts will be scattered. It is not possible to please every reader with one genre of book. Hence, it is highly important to target the promotion efforts towards those who are likely to appreciate the author's work.

Given below are a few tips to help identify the target audience, and put that knowledge to work.

Isolate the groups of people the content would interest

The book industry revolves a lot around the various genres, which, to a large extent determines the promotion strategy. Hence, it is necessary to identify the genre of the book and isolate the reader group accordingly to get a better clarity of who the author is trying to reach out to.

Find books that are comparable to their book

The next step would be identifying the books that are comparable to their genre, and look at the profiles of their readers. Sometimes, the target audience isn't always who the book was written for. However, it ends up appealing to them. Understanding this aspect is crucial to widening the scope of the book's marketability.

Highlight factors that make the book special

While dwelling on the intricacies of the book is all fine and dandy, the author needs to boil down the entire book to a few magic words. It is the hook that will serve to attract readers and also turn hesitant people into their customers.

Determine the demographic of the audience

The target audience needs to be streamlined based on their demographic, which will help make the promotion even more specific with higher success rate. When the author is certain about their demographic, they would know whether they are marketing to kids, teenagers, specific gender, income level, or professions. Based on that, they can then devise their marketing plans that would appeal specifically to them.

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