The Middle East and Africa Pregnancy Testing Market was worth $134.52 million in 2015 and estimated to reach $ 170.39 billion by 2020 growing at a CAGR of 4.84%. Pregnancy tests are tests used to detect the presence of reproductive hormones such as Follicle Stimulating Hormone or Luteinising Hormone. Fertility rapid test kits help to find the exact day of ovulation or confirm the presence of menopause in women where as they are used to detect the sperm count.

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Africa & Middle-East Pregnancy and fertility devices market is majorly driven by rising demand for fast and self-contained tests, growing prevalence of infertility and gynaecological disorders, accessibility of decentralised diagnostic tests over time-consuming laboratory tests. Technological advancements and innovative product features along with escalating first-time pregnancy age are some of the factors driving the growth of Pregnancy and fertility devices market. However low adaptation rate and high price of test kits are the key factors restraining the growth of the market

The Africa & Middle- East Market for Pregnancy testing is segmented into product type and test type. On the basis of product the pregnancy testing market is segmented into Pregnancy Test Kits and Fertility Test kits. Pregnancy test kits are further sub segmented into Strips/Dip Sticks & Cards, Mid-Stream, Cassette and Digital Devices. Fertility test kits are further sub segmented into Line Indicator Devices and Digital Devices. On the basis of test type the market is segmented into FSH Urine Test, Luteinizing Hormone (LH) Urine Test, Human Chorionic Gonadotropin (hCG) Hormone Blood Test and Human Chorionic Gonadotropin (hCG) Hormone Urine Test.

On a geographical level Africa & Middle-East market for pregnancy testing is analysed under various regions namely Africa and Middle-East.

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Some of the major companies dominating the pregnancy testing market are Alere Inc., Quidel Corporation, Prestige Brands Holdings, Church & Dwight Co., Inc., bioMérieux SA, Geratherm Medical AG, Germaine Laboratories, Abbott Laboratories, Kent Pharmaceuticals, Rite-Aid, Procter & Gamble Co., DCC Plc., and Swiss Precision Diagnostics GmbH

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