Pregnancy tests are tests used to detect the presence of reproductive hormones such as Follicle Stimulating Hormone or Luteinising Hormone. Fertility rapid test kits help to find the exact day of ovulation or confirm the presence of menopause in women where as they are used to detect the sperm count.

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European Market for Pregnancy and fertility devices is mainly driven by factors such as rising demand for fast and independent tests, increasing prevalence of infertility and gynaecological disorders, accessibility of decentralised diagnostic tests over time-consuming laboratory tests. Technological advancements and striking product features along with escalating first-time pregnancy age are some of the factors boosting the growth of Pregnancy and fertility devices market. However low adaptation rate and high price of test kits are the major factors restraining the growth of the market

Europe Market for Pregnancy testing is segmented into product type and test type. On the basis of product the pregnancy testing market is segmented into Pregnancy Test Kits and Fertility Test kits. Pregnancy test kits segment is further sub segmented into Strips/Dip Sticks & Cards, Mid-Stream, Cassette and Digital Devices. Fertility test kits segment is further sub segmented into Line Indicator Devices and Digital Devices. On the basis of test type the European market pregnancy market is segmented into FSH Urine Test, Luteinizing Hormone (LH) Urine Test, Human Chorionic Gonadotropin (hCG) Hormone Blood Test and Human Chorionic Gonadotropin (hCG) Hormone Urine Test.

Geographical European market for pregnancy testing is analysed under five major regions namely United Kingdom, Germany, Italy, Spain and France. Europe is the second largest market for Pregnancy and fertility devices. Within Europe, United Kingdom accounted for the largest share of Pregnancy testing market while Germany is estimated to be the fastest growing segment

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Some of the major companies dominating the pregnancy testing market are Alere Inc., Quidel Corporation, Prestige Brands Holdings, Church & Dwight Co., Inc., bioMérieux SA, Geratherm Medical AG, Germaine Laboratories, Abbott Laboratories, Kent Pharmaceuticals, Rite-Aid, Procter & Gamble Co., DCC Plc., and Swiss Precision Diagnostics GmbH

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