Long Beach, CA - On his constant elevation to the top of the rap game, North Long Beach heavyweight rapper Unified Giants hits the scene again with new a single titled "Till They Fall" Produced by KEI-SHON-SON.

The track is sure to get the people dancing and grooving out in their cars. As it should properly gain a wider range of exposure for the West Coast phenomenon known simply as Unified Giants for his new solo street album titled “RISE”

Produced entirely by the talented “instrumental architect” KEI-SHON-SON, Unified Giants recite heart-felt, inspirational messages about the struggle, getting money, and taking care of business until the wheels fall off, atop a classic west coast, DJ-Quik inspired bassline.

“Till They Fall“ is a motivational song for everybody to understand the importance staying the course with a positive attitude until the wheel off on the road to success, KEI-SHON-SON explains "We really aspire to effect the listener positively through music."

While expanding the boundaries of creativity on Till They Fall, the entire RISE album is a modern-day throw back to the early 1990s, which is considered the golden era of Hip-Hop "I simply wanted to reach out to the lost fan base of yester years” says KEI-SHON-SON. "I'm paying homage to the old while bringing the music up to the present day with a new twist."

Now, Unified Giants is eager to see the response he gets from his newest heat-seeking single "Till They Fall."Along with the remaining songs from the RISE L.P. As well as tour extensively through out the spring and summer of 2014.

Please visit Unified Giants excellent website http://www.MusicForTheDJ.com for much more information, including mp3's and videos.

Management and booking contactShon Martin at [email protected]