Within this article, we’ll cover what exactly is an advertising agency and when should you and your brand go for one.

An advertising agency is a team of creative and skilled professionals who plan and execute small to large scale advertising campaigns for brands. They comprise writers, market analysts, creative graphic designers, advertising experts, and business development executives. An advertising agency studies your brand, the market, your competitors, the target audience, and comes up with solutions to which are eye-catchy, attention-worthy, and envelopes the brand ideology for effective advertisements.

As advertisements evolve so does the way people react and respond to them. In a dog eat dog world, brands and organisations crowd the marketplace with new and innovative advertisements. Behind all of them is a creative advertising agency that knows their brand and their audience better than them. Finding the right advertising agency can be a complete game-changer, they can increase the sales, visibility, and recall value.

They use market insights, audience analysis, and trends study to come up with advertising strategies that can effectively reach out to your audience, both online and offline. They devise widespread campaigns that include, print media, online advertisements, product videos, infographics, explainer videos, paid promotions, social media penetration, and focus on customer acquisition and retention. Their aim is to get maximum eyeballs on everything your brand offers and educate the audience about your products and services in a fun, interactive, and engaging manner.

Advertising agencies come in various shapes and sizes. You have full-service agencies that deal with large scale brands and have a team of designated professionals from different domains, who handle advertising campaigns with various stages and of bigger magnitudes. Then there are smaller-scale interactive agencies and creatives boutiques, the former specialising in modern forms of communication and advertising and the latter focusing on creative advertisements with their own team of directors, copywriters, and creative people. Then there are media buying agencies, who buy advertising space and sell it to advertisers on a paid schedule. Lastly, there are in-house advertising agencies who do work exclusively for your brand and generally work for MNCs and large corporations who prefer having a large team dedicated to them.

Now you have a decent understanding of the various types of advertising agencies and understand what they do. We know the next question on your mind is, when and why should your brand go for an advertising agency. That completely depends on where your brand stands in the market, who are you advertising to, and what do you wish to achieve with your advertisements. If you have good liquidity, are looking to scale up, or have the backing of investors, we feel it is time you go for a professional agency that can elevate your brand image, recognition, and market penetration.

An advertising agency is skilled at what they do, they have a dedicated team of experts whose sole purpose is to create compelling ads. They have acquired experience of years of running successful campaigns and understand the market and endpoint user better than anyone else. They know all the advertising channels and mediums and can save precious time, effort, and money in finding the right solution for your brand. They provide quantifiable results that can help your brand better understand the needs and wants of its audience, and more importantly, they make sure targets are reached and that the campaign is planned out properly.

We are Loud Mob Media a creative and interactive full-service advertising and marketing agency located in Pune and Bangalore in India. We are a design, strategy, technology and marketing agency for the loud, the nimble and the game-changers! From small businesses to shark tank winners, we love working with businesses who are new-age, adaptive and think differently. We use innovative designs, marketing, strategies and technologies to create immersive experiences and engage audiences. With storytelling at the core of everything we do, we help growing businesses grow faster!

Get in touch with us and let us take you on an experiential journey that can take your brand to the next level!