Summary

This report brings together consumer insight and market data to provide a comprehensive brief of Egypts Ice Cream market. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.



Key Findings

- Egypts Ice Cream market will register high growth in value terms compared to volume terms during 2014-2019. Increasing income and substantial young consumer base will drive the growth in Ice Cream market.

- Artisanal Ice Cream is the largest category in value terms as well as in volume terms, in the Ice Cream market.

- Impulse Ice Cream - Single Serve is forecast to be the fastest growing category in terms of both off-trade and on-trade value and volume during 2014-2019.

- Kimo, Sqizz Nestle, Dolecca and Hawaii are the leading brands in the Ice Cream market in Egypt

- Flexible Packaging, Bag/Sachet will be the most used container type during 2014-2019.




Synopsis

Off-trade sales have higher growth rate in local currency when compared to on-trade sales during 2014-2019 in Egypts Ice Cream market. Artisanal Ice Cream is the largest category in value terms while Impulse Ice Cream - Single Serve category will register fastest growth during 2014-2019. Dairy-based/ Water based is the largest segment.



Reasons To Buy

This overview of the Ice Cream Market in Egypt allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.




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Table of Contents

Country Context
Market Overview
Retail Landscape and Key Distribution Channels
Packaging
Brand Share
Appendix




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