Last Tuesday, our marketing assistant Mel attended the Google Partners Masterclass and wanted to share the latest Google updates and partner insights.

Google Analytics has recently released a new upgrade – Universal Analytics. The Universal Analytics upgrade gives you access to improved data processing, new collection methods and more analysis tools.

With the growing popularity of keyword research, some new tools have popped up and we thought it would be handy to do an analysis of each to see which works best.

Jo explains the SEO term ‘Link juice’ and shares her advice for Business Owners who are attempting the overwhelming challenge of search engine optimisation.

Jo shared her advice for Business Owners who want to sell a pitch to a client and highlights the difference between thinking like an entrepreneur and thinking like a salesperson when you are trying to close a deal.

Distraction is an inevitable part of life, particularly in the age of mobile phones, Facebook and the Internet.

Getting found in Google can be a difficult activity for even the most marketing competent business owner, therefore having evergreen content is a great content marketing strategy, says Jo Macdermott, from Next Marketing Agency in Melbourne.

Next Marketing was one of the Victorian finalists in the 2013 Australian Marketing Institute Awards for Marketing Excellence program. The Melbourne based Marketing Agency’s campaign ‘Google obscurity to No.1” delivered the business amazing 574% ROI.

Jo shares her tips for Business Owners who want to generate new leads via Adwords.