The intensive growth in the use of mobile devices has resulted in a drastic change in the way websites are designed. People are increasingly using smartphones and tablets to access the Internet, resulting in reduced demand for laptops and computers. As a result, in today’s competitive market, it is essential that companies target the rapidly growing segments of the users who are accessing websites from mobile devices.

Newpath Web employs a team of talented and experienced designers and developers and keeps on
updating their knowledge and skills to stay ahead of the latest design and technologies. They are serving for responsive web development in Melbourne and other parts of Australia. They specialise in responsive website designs that can adjust automatically to various resolutions and layouts.

What is a responsive website, and why does a website need responsive web development?

A responsive website is the one that is designed responsively and has the capacity to adapt
seamlessly with the screen resolution of the accessing device.

Traditionally, websites were designed to appeal to new customers and visitors who were using devices with big screens such as laptops and computers. These websites were only compatible with large-sized screens and displays. When these websites are viewed on mobile devices, or devices with smaller screens, some parts of the site are often cut off or do not render properly on these devices.

This affects the user with mobiles and smaller screens adversely, and it limits the accessibility on these websites. That’s where the need for responsive web development arises as it helps in creating easily accessible and user-friendly websites.

It is very important for a company to uplift their conventional websites with the new techniques that will convert it into a responsive website that is compatible with all types of devices accessing it. Responsive web design and development can work on to attract more people to a website and step-up user experience, which will build a positive perception for a particular brand or business.

If customers can access a website easily on all platforms, are more likely to return to the same for more business. So, it indirectly helps in increasing traffic and revenue for that website. In a generation where so much traffic comes from mobile devices, it’s very important and beneficial to consider this factor for a website.

For responsive web development in Melbourne, get in contact with Newpath Web today. https://www.newpathwaeb.com.au/digital-services/responsive-websites/