HelloTravel, a leading online marketplace for travel packages, sought to enhance its customer experience and differentiate itself in the competitive market.

The main focus of HelloTravel offers appealing vacation packages that include hotels, flights, and other components. Delivering timely, accurate holiday recommendations to potential consumers was difficult. This procedure faced obstacles by manual email campaigns and the time-consuming analysis of email stats to determine customer preferences. The manual approach also caused delays in follow-up campaigns.

With the help of Email Marketing Automation, Netcore Smartech took part and automated the process for more efficient campaigns. It was found to be quite beneficial to integrate several marketing channels, such as desktop push alerts, emails, and SMS. In order to ensure that consumers received the most pertinent recommendations based on prior interactions, the system used a Frequency Capping Model.

The outcomes were outstanding. Users get personalised recommendation emails in 30 minutes depending on their click history. Increased consumer involvement was demonstrated by a stunning 115% rise in click rates and a 25% increase in open rates.

Gaurav Gupta praised Netcore Smartech's Email Campaign Builder and integration of a variety of marketing channels, highlighting their contribution to the project's success. HelloTravel successfully delivered timely, pertinent, and interesting travel recommendations through purposeful automation, greatly enhancing customer interaction and raising KPIs.

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