The medium and high power motors market has witnessed steady growth due to increasing industrialization and strict government regulations for industrial electricity consumption. The rising cost of energy and the government rebates on premium efficiency motors are providing new growth opportunities to the medium and high power motors market.

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The growth of the market is supported by encouragement for energy efficient and premium efficient motors usage, and increasing replacement of less efficient and old electric motors. Whereas, the factors restraining the growth of medium and high power motors market are high price of energy efficient motors and price fluctuations of raw materials.

Energy-efficient motors have improved design, which helps to increase operational efficiency compared, to standard designed motors. The improved design is mainly focused on minimizing intrinsic motor losses. The improvement is achieved by the use of longer core, thicker wires, low-loss silicon steel, thinner lamination, copper bars (instead of aluminum bars) in rotor, smaller air gap between rotor and stator and others.

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On the basis of output power, the market can be broadly categorized into medium power motors and high power motors. The output of medium power motors is between 0.740 kilo watt (KW) and 200 kilo watt (KW), and the output of high power motors is greater than 200 kilo watt (KW). Based on the input power mode, the medium and high power motors market can be categorized as single phase alternating current (AC) motors, three phase AC motors, brushless direct current (DC) motors, and brushed DC motors.

On the basis of efficiency standards defined by the International Electrotechnical Commission, the medium and high power motors market can be categorized as standard efficiency (IE1), high efficiency (IE2), premium efficiency (IE3), super premium efficiency (IE4), and non- regulated. The end-users of the medium and high power motors market include industrial machinery, commercial, motor vehicle manufacturers, aerospace, and HVAC (heating, ventilating and air conditioning) manufacturers. The industrial machinery end-user category comprises medical equipment, petrochemical and oil refining, mining and construction equipment, food and beverage, and pulp and paper industry.

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Some of the competitors in medium and high power motors market are Danaher Motion LLC, Regal Beloit Corp., Brook Crompton UK Ltd., ARC Systems Inc., Johnson Electric Holdings Ltd., Siemens AG, Baldor Electric Company Inc., Asmo Co. Ltd., Ametek Inc., Franklin Electric Co., Inc., Rockwell Automation Inc., and Allied Motion Technologies Inc.