A website Analysis is an important job that must be undertaken before proceeding with the SEO process. With no website evaluation any investment in PPC marketing and SEO is an activity in vain. SEO is a component of promotion and must be performed carefully with tactic that is appropriate. A comprehensive evaluation if the website lacks organic exposure or has poor quality inbound links or has lousy user experience, etc. should be done well in advance.


What are the things that are done in the process of website evaluation has to be understood first. It is the study and knowledge of the following:


Website evaluation needs study of home page whether it does it offer the proper context for visitors or is informative. Similarly, the evaluation of navigation whether it is consistent from page to page or whether major sections have local navigation, etc. have to be done well before any advancement. Similarly, website organization and its user-friendly look is analyzed. Study and evaluation of labels and links is vital for website evaluation, as it is it which can be used to know the usability of links.


Analysis and study of content of the website is done so that determination may be done not or whether it fits to the wants of the crowd and also the assignment of the business. Nevertheless, it is the study of the operation of the web pages of the website which determines whether users have issues or not. More time a page takes in opening up, more are the odds of reader going away from the page.


Website Analysis and consultancy services:


After in-depth study of the website, thoughts about the website optimization are offered to the customer. The fundamental principle of web site evaluation is to offer professional site optimization ideas to customers i.e. how the web site can be optimized by correcting or readjusting the keyword density, Meta tags, internal links structure, on-page content, website design, etc. A preliminary discussion is subsequently finished with customer where problems including customer's business, company history, past SEO encounter, etc. are inquired.


Similarly, the website evaluation comprises the study of websites that are competing. A comparative evaluation is important to see which factors are working for competing websites and to identify the strategies which could function for customer's website. Post-website evaluation various expert suggestions to improve a road map how these steps will be executed and the web site and its web rank are suggested to the customer is revealed to the concerned customer.


The entire method of supply web site evaluation and consultation service is always to help out the customer that is worried in encouraging his site rankings, on-line exposure, PPC utilization, etc. A good SEO business will provide customized SEO and cater to the customers need with a lot of commitment. The decision regarding SEO alternative depends a whole lot upon the specific requirement of a customer and his website.