Eye Makeup Market is projected to be valued at USD 19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products. The growth of the makeup market has significantly contributed to the growth of the Eye Makeup Market. High competition owing to the presence of several players in the market is led manufacturers to focus on product innovation and development. Manufacturers have introduced products with various labels such as organic, natural, and cruelty-free to meet consumer demand.

Market USP

Increasing popularity of easy-to-use eye makeup products.

Leading Key Players

L'Oréal S.A. (France)
The Estée Lauder Companies Inc. (US)
RMS Beauty (US)
Anastasia Beverly Hills Inc. (US)
Benefit Cosmetics LLC (US)
Morphe Cosmetics Limited (US)
Revolution Beauty Ltd. (UK)
Hindustan Unilever Limited (India)
Faces Cosmetics Inc. (US)
Christian Dior SE (France)
Make Up For Ever LLC (US)
Ilia Beauty (US)
Huda Beauty FZ-LLC (UAE)
Coty Inc (US)
Revlon Consumer Products Corporation (US)

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Growth Opportunities in the Market

Increasing demand for long-wear eye makeup: Smudge-proof eye makeup such as waterproof eye makeup products are increasingly gaining popularity among sportswomen that participate in athletics, swimming, and other humid outdoor activities. Moreover, there is an increasing demand for such products among consumers living in hot or humid environments. The demand for mineral eye makeup is also increasing as it is natural and contains organic substances. With the increasing demand for natural mineral eye makeup products, the overall eye makeup market is expected to witness high growth in the coming years
Supermarkets and hypermarkets to remain a popular sales channel: Supermarkets and hypermarkets are the preferred choice for buying various types of eye makeup products as they provide consumers the opportunity to test products before purchase. Consumers are increasingly shopping at supermarkets and hypermarkets such as Walmart, Tesco, and Target due to their widespread network and the availability of eye makeup in a variety of types, colors, and brands.
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