Cocktail is the mixture of two or more beverages, at least one among them containing alcohol. When a mixed drink includes only a mixer and a distilled spirit, such as fruit juice or soda, it is a highball. When a cocktail contains only a liqueur and a distilled spirit, it is a duo and when it adds a mixer, it is called trio. Additional ingredients can be sugar, milk, cream, honey, and various herbs.



The beverages which are used in the preparation of cocktail which contain alcohol are usually among gin, vodka, whiskey, brandy, tequila, cachaça and rum. If the drink contains beer as one among the ingredients, then it is called a beer cocktail. Cocktails contain one or many types of liqueur, sauce, honey, juice, fruit, spices, milk or cream, or other flavorings. Cocktails vary in the ingredients present in them from one bartender to another, and from one region to another. Two creations can have the same name but taste can be very different because of differences in the preparation of drinks.



Growth in cocktail consumption due to rise in change in lifestyles and growing disposable incomes drive the growth of the market. Also, availability of botanical & vegetable cocktails is the key driver of the Europe cocktail market. Deep-rooted cocktail culture in some countries and higher cocktail consumption rate are expected to provide opportunity for growth to market players. However, since excessive drinking can cause heart and liver damage, depression and cancer development, the growth of this market is restrained.



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The Europe Cocktail market is segmented based on type into short drink and long drink. Long drink segment is expected to have the largest share in the segment. On the basis of application, the market is divided into backyard BBQ, wedding ceremonies, cocktail party and other applications. By distributin channel the market is segmented into bars and restaurants, supermarkets and hypermarkets, convenience Stores and online retail.



The Europe Cocktail market is divided based on geography into United Kingdom, France, Italy, Germany and Spain. Europe has the second largest market for cocktail in the world by share. Factors such as rising consumption of alcohol and growing disposable incomes is expected to drive the market growth in the region.



Market Segmentation:                                              

Type                              
Short Drink              
Long Drink               
Y-o-Y Growth Analysis, By Type    
Market Attractiveness Analysis, By Type  
Market Share Analysis, By Type    
Application                 
Backyard BBQ        
Wedding Ceremonies        
Cocktail Party         
Other Applications               
Y-o-Y Growth Analysis, By Application         
Market Attractiveness Analysis, By Application       
Market Share Analysis, By Application        
Distribution Channel                               
Bars and Restaurants          
Supermarkets and Hypermarkets 
Convenience Stores            
Online Retail           



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Some of the major players in the market are Bols, Captain Morgan, kitchn, Siam Winery Co. Ltd., Cointreau, Belvedere, Rio Wine, Snake Oil Cocktail Company, Miami Cocktail Co., and Bombay Sapphire.



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