Whether it is books in print or eBooks, first impressions influence readers' buying decisions to a certain extent. While books in print are displayed on physical shelves, eBooks are displayed through online libraries like Medialeep. And, in order for any book to stand out from among the hundreds on display, the cover design is what does the trick.

While the cover of the book should be brilliant enough to stand out, it should also be professional. It should give just enough information to the reader to pique their interest in knowing the whole content of the book.

There are certain factors that authors need to bear in mind in order to ensure their book cover is impressive enough. Listed below are some of those factors.

Keep the eBook version in mind

Authors of eBooks need to bear in mind the fact that what looks on a book in print format may not necessarily have similar effect in the digital format. A detailed background and delicate colors that make the book stand out in its print format could easily get swallowed up in a thumbnail size. So, the eBook author needs to ensure that the overall design works great in a format other than print.

Design should be relevant to the genre

One of the most important pieces of advice is that authors should ensure their book cover correctly conveys the genre of the book. Some authors fear that it may pigeonhole them, but it is important to understand that readers use certain basic visual cues to decide whether the book is worth their money. So, it is in the author's best interest to embrace a healthy amount of cliché along with being innovative.

Design should be reflective of the brand

As an author, their genre of book and style of writing is what brands them. This is especially important if the author is planning a sequel or more books in that series. Every design element should align completely with the brand that the author intends to represent. Also, the visual elements should be consistent from book to book. Readers who fall in love with the author's first book are bound to lap up other books and also recommend it to others.

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