Road Marking Materials Market: Overview

Road markings materials are regarded as the silent guardians of road safety in this era of multiple lane highways. Marking materials precisely show the traffic path and the lateral clearance from traffic hazards for its smooth, orderly, and safe movement. Marking materials used on the roads act as tools that control, warn, and provide information to road users.

Road markings materials are used to demarcate traffic lanes in order to inform pedestrians and motorists. They can also be used as noise generators in an attempt to wake sleeping drivers when installed in the shoulders of a road. Marking materials include inks, coatings, tapes, and laser marking materials. The high importance of road marking and low cost drive the market.

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Road Marking Materials Market: Segmentation

The road marking materials market can be segmented by type into performance-based markings and paint-based markings. Paint-based marking materials are sometimes used with adhesives to mark travel lanes. The low cost of paint is a key factor in their widespread use. Paint-based marking materials can be subdivided into thermoplastics, solvent-based paints, cold plastics, and polyurethane-based paints. They are safer to handle, as they do not require heating. Dirt pickup is eliminated as they do not soften due to environmental heating.

On the basis of application, the market can be segmented into road marking materials, factory markings materials, car park marking materials, airport marking materials, and anti-skid marking materials. The airport markings segment is expected to dominate the market during the forecast period. Airport markings include marking lines, taxiways in large and small airports (both privately and commercial owned), and rubber removal services on runways. Polyurethane, thermoplastics, cold plastics, and epoxy-based paints are commonly used for airport marking, as they provide high retro-reflectivity and are ideal for the edge lines of taxiways at airports and on highways.

Road Marking Materials Market: Region-wise Insight

The road marking materials market is also segmented on the basis of geographical regions into Asia Pacific, Europe, North America, Latin America, and the Middle East & Africa. Asia Pacific will continue to dominate the road marking materials market. A high gross domestic product (GDP) rate and the presence of emerging economies will foster the growth of the road marking materials market. The road marking materials market in Europe and North America is primarily driven by the need for safer roads. Infrastructure spending, maintenance activities, and new road construction will significantly contribute to the demand for marking materials.

In both Europe and North America, governments have rolled out initiatives to develop road infrastructure which will boost sale volumes and encourage the development of durable, high-performance products with skid resistance and enhanced visibility. Latin America and the Middle East are expected to exhibit promising growth in the next few years.

Road Marking Materials Market: Drivers

Expansion of production capacity and rapid industrialization are the key factors driving the market. Additionally, the low cost of labor and the easy availability of raw materials drive the road marking materials market. Usually, the life expectancy of road marking materials are 8–10 years, and they need constant maintenance. Both of these are major restraints. As the consumption of road marking materials surges, demand is expected to grow for intelligent road-marking systems that communicate humidity, temperature, and road conditions to an automobile’s sensor systems.

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Some of the key players in the road marking materials market are The Sherwin-Williams Company (the U.S.), Geveko Marking (Sweden), Aximum S.A. (France), Kelly Bros Erinline (Ireland), Swarco Limburger Lackfabrik GmbH (Germany), Ozark Materials LLC (U.S.), Ennis Flint (the U.K.), and Roadmarking Industry Association of Australia Ltd.

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