Over the years, the preference and demand for minimally invasive surgery (MIS) has increased in tandem with technological advancements. As opposed to traditional open surgeries, MIS procedures have fewer complications; are faster to perform and reduce hospital stay and rehabilitation periods; cause minimal blood loss, trauma, and scarring; and have a reduced risk of infection.

As MIS procedures are performed through small incisions, the demand for these procedures has increased significantly in neurosurgical procedures (biopsies, placement of electrodes, thermal ablations for malignant and benign tumors), orthopedic procedures (knee and hip replacements), and spine surgery.

Intraoperative imaging is increasingly being recognized as a tool for precise and effective surgeries. However, the high cost of intraoperative imaging systems is one of the major factors limiting their wider adoption among end users. For instance, iMRI units cost between USD 3,000,000 and USD 7,000,000; iCT scanners cost between USD 1,500,000 and USD 3,500,000; whereas, mobile C-arms cost above USD 150,000. Consequently, end users such as small or medium-sized hospitals cannot afford such premium-priced products due to budgetary constraints.

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Based on application, the market is segmented into neurosurgery, orthopedic & trauma surgery, spine surgery, cardiovascular surgery and other applications. Considering the growing prevalence of neurological disorders, rising use of minimally invasive techniques for neurological procedures, and use of neurostimulation devices for the treatment of neurological disorders, the market for the neurosurgery segment is expected to register the highest CAGR during the forecast period.

Currently, North America dominates the intraoperative imaging market, followed by Europe. However, the Asia-Pacific market is expected to witness the highest growth during the forecast period. The high growth in this market can be attributed to infrastructural improvements in healthcare facilities, growth in the geriatric population, increasing prevalence of orthopedic disorders, and growing disposable incomes in this region.

Major players in the intraoperative imaging market are GE Company (U.S.), Siemens AG (Germany), Koninklijke Philips N.V. (Netherlands), Ziehm Imaging GmbH (Germany), Toshiba Corporation (Japan), Medtronic (Ireland), Brainlab AG (Germany), IMRIS Deerfield Imaging (U.S.), NeuroLogica Corporation (U.S.), and Shimadzu Corporation (Japan).

GE Healthcare, a subsidiary of General Electric Company (U.S.) is the leading player in the intraoperative imaging market. The company’s position is attributed to its strong brand image, robust product portfolio, and wide geographic presence. The company has a strong focus on innovation and quality. In 2015, the company filled ~3100 new patents in 10 research centers. In November 2015, GE Healthcare signed a memorandum of understanding (MOU) with the Oregon Health & Science University (U.S.) to develop research programs.

Siemens AG (Germany) has a robust geographic presence in more than 200 countries across the Americas, Asia, Australia, Europe, C.I.S., Africa, and the Middle East. To sustain its position in the intraoperative imaging market, the company focuses on adopting organic growth strategies. In line with this, the company received regulatory approvals and launched a number of products.

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Philips Healthcare, a business segment of Koninklijke Philips NV (Netherlands) held the third position in the intraoperative imaging market. In 1955, a team of engineers from Philips Medical Systems developed the first mobile C-arm. The company has close to six decades of experience in the mobile C-arm segment.

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