What is Digital Marketing?
Digital marketing is an online marketing for products or services using digital channels to reach consumers. The main focus is to promote brands through various forms of digital media platforms. Digital marketing extends beyond internet marketing channels that do not require the use of the Internet.
Most experts believe that "digital" is not just another channel for marketing. It requires a new concepts towords marketing and a new understanding of customer behavior. For example, companies need to analyze and quantify the value of apps downloads on mobile devices, tweets on Twitter, likes on Facebook, etc.
Example
A successful digital media campaign was from Pizza Hut, which created an app that allowed customers to create their own pizza by moving their chosen coverings to a graphical pizza base. The iPhone would then determine which of the thousands of locations of the chain the customer is closest at random. The company applied for the new app online, in print and on TV-and even won a place in Apple's own iPhone commercial.
Within a weeks, the Pizza Hut app was downloaded millions of times and within three months iPhone users ordered $ 1m worth of pizza.

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SEARCH ENGINE OPTIMISATION (SEO)
In simple terms, search engine optimization is the optimization of the design, content, and links of a website, so as to affect the visibility of the website in the search results of a user and display it as a top result.
How will we understand what technical changes our company website needs to implement in order to be absolutely optimized? For that, an SEO audit will help you determine the areas where your website needs optimization. An SEO audit informs us about the various on page and off-page optimization that need to be performed.
Off-Page Optimization:
SEO has two main components: On-Page Optimization includes technical aspects related to the website like keyword research, Meta tags, URL structure, Headings, Mobile friendliness, broken links, Google analytics, etc. Off-Page Optimization includes link building activity on relevant websites like local listing, directories, social media, classifieds, forums and guest postings, etc.

On-Page Optimization
Keyword Research:
brands are not completely aware of the popular keyword the consumer is using for searching his brand products and services. Here comes the role of keyword research, where we can use related terms as a substitute, to help us find the desired popular keywords using various Keyword tools like Google keyword planner, Keyword finder, Moz Keyword explorer, and sem rush keyword tool.
Broken Links
Broken connections are just the connections that never again work. When you see a 404-page blunder on your screen that is the point at which you have tapped on a broken connection. Web optimization, when done right, cleans the whole broken connections of your site, to convey a superior client encounter.
Mobile Friendly website:
Gone are the days when people used to open their laptops every time they needed to search for something. People have started using smart phones and hence it has become important for websites to be mobile friendly or else it is going to lose a lot of customers. Also, page load time is equally important as customers do not hang on to the slow loading websites for long.

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