Surviving in the cosmetic industry is nothing but a nightmare, day by day the beauty industry is adapting to new trends and the market is changing drastically. The beauty industry is becoming more customer-oriented than before. Keeping this in mind, Ms. Nisha Gupta decided to bring this change to the perfume industry. Since her childhood, her love for fragrance has been tremendous. However, she was always thrown back due to her concerns with synthetic perfumes. One day while searching on google, she decided to look for natural perfume brands. Not much to her surprise, she didn’t find anything. After that, her idea of starting an organic perfume brand Adiveda Natural came into the picture.

After years of hard work and research, the brand established itself as one of the best natural perfume brands in the market. Keeping the skin irritations in mind, she decided to offer customers the best of everything. Starting from products, to packaging and lastly to after-sale services.

Initially, the brand started with seven female perfumes, six male perfumes, and two unisex perfumes, smelling unique to each other. Perfume trial sets and gift sets were also introduced with similar products. The brand has various top sellers but the best of two are Womania EDP for women and Bae EDP for men.

However, expansion was always her motive and a few months back she decided to launch perfumes that give a luxury feel and royal fragrance. With many sleepless nights and combining notes, the brand has launched nine new alcohol-free perfumes. Currently, the new launches involve three female perfumes named Elenor, Behold, and Gold Lust. Whereas, male perfumes include Bash, Cerf Noir, Musc Dior, and 10 pm. Apart from these, two unisex perfumes Revive and Cleo are also launched.

When asked about the difference between old ones and new launches, we came to know that the new collection is focused on breaking the rules of traditional perfumery. Freshness and royalty are two main aspects kept in mind while blending notes. She also added that in the coming future, Adiveda Natural will have more than 50 products for both males and females. However, customer satisfaction and brand quality will always be their first priority.

You can visit - https://www.adivedanatural.com/ for more details.