As per a detailed analysis by Market Research Future (MRFR), the global digitally printed wallpapers market is estimated to garner a valuation of USD 7.12 billion, registering a CAGR of 23.51% during the forecast period (2018-2023). The surging focus on better aesthetics is predicted to encourage the market growth over the years. Digital images, art, and murals can be printed directly on a variety of wallpaper media like paper, vinyl, nonwoven materials, and others so that a digitally printed wallpaper can be created. The digitally printed wallpapers are manufactured by using digital printing methods like electrophotography and inkjet.

Market Potential and Pitfalls

The digitally printed wallpaper market is witnessing a spike in its growth due to the mounting focus for better aesthetics, mammoth advancements in materials, and inflating trends of interior designing. The growth in the construction industry and steady urbanization coupled with remodeling/renovation projects and new residential building have influenced the market growth across the globe. This unprecedented growth has further resulted in the surging demand for better aesthetics, especially in the residential construction segment. The emerging environmental and health issues are leading to technological advancements in the material side, which is instrumental for generating the demand for eco-friendly wallpapers. The development of advanced materials and surging focus on durability and aesthetics has led the market to gain momentum in the foreseeable future. With the increased government regulations, initiatives, and investments in material R&D activities and the booming construction industry, the demand for digitally printed wallpaper is triggering across the globe. Moreover, digitally printed wallpaper is considered safer than paints which harm the environment. This is further likely to stimulate the market growth in the long run.

On the contrary, the fluctuating raw material prices coupled with the dearth of skilled labor are the top two concerns anticipated to impair the market growth during the appraisal period.

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Global Digitally Printed Wallpaper Market: Segmental Analysis

The global digitally printed wallpaper market has been segmented on the basis of printing technology, substrate, and end-user.

By mode of the substrate, the global digitally printed wallpaper market has been segmented into vinyl, nonwoven, paper, and others. Among these, the vinyl segment commands a larger market share due to the ever-increasing popularity of vinyl wallpapers among the consumers in private as well as commercial construction. Due to the low cost, easy maintenance, and durability, vinyl is preferred over other materials.

By mode of printing technology, the market comprises electrophotography and inkjet. Among these, the inkjet technology commands a high growth due to its benefits in terms of easy usage and the ability to produce premium-quality prints. The technology also offers soundproofing, reduced heating cost, and lower air-conditioning which promotes its growth.

The end-user segment constitutes commercial construction, residential construction, and automotive. Among these, the residential segment experiences the fastest growth. Steady urbanization in this region has resulted in increased investment by the foreign and local players in the construction industry, especially in the residential projects. With the inflating remodeling and renovation projects, the scope for digitally printed wallpapers has widened.

Regional Insights

Geographically, the digitally printed wallpaper market span across regions namely, Europe, North America, Asia-pacific, and the Rest-of-the-World (RoW).

Considering the global scenario, the Asia Pacific region commands the maximum growth rate in the global market. The region is marked with a surging number of construction projects backed by growing investments in the residential construction especially in economies like India and China. In this region, China acquires the largest market share owing to the unparallel growth of the construction sector. The rising investments in R&D activities for advanced materials coupled with the stable growth in the private construction market are encouraging the market growth.

The European and the North American regions own a notable share in the global market and are likely to retain its growth in the foreseeable future. The surging investments in R&D activities for advanced materials are triggering its demand in these regions.

Industry Updates

December 21, 2018: A manufacturer of cutting systems and inkjet printers, Mimaki Europe has recently announced its collaboration with more than ten inspirational leading designers in the world for Heimtextil 2019.

Competitive Dashboard

The prominent players operating in the global digitally printed wallpaper market comprises Flavor Paper (US), A.S. Création Tapeten (Germany), Muraspec Decorative Solutions (UK), 4walls (US), Hollywood Monster (UK), Rasch GmbH & Co. KG (Germany), MX Display (UK), Graham & Brown (UK), Great Wall Custom Coverings (US), and The Printed Wallpaper Company (UK).