According to a new market research report titled, ‘Over-the-air (OTA) Market by Offering (Solutions (FOTA, SOTA), Services), Application (OTA Testing, Wireless Communication, Software & Firmware Update, Regulatory Compliance), Industry (Automotive, BFSI, Retail), and Geography—Global Forecast to 2031,’ the over-the-air (OTA) market is expected to reach $20.7 billion by 2031, at a CAGR of 14.7% from 2024 to 2031.

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OTA technology is widely used across various industries, particularly in those demanding prompt software management for enhanced efficiency, security, and user experience. This technology facilitates the wireless transfer of data to vehicles without the need for physical connections or cables, enabling seamless downloading of data and software updates within wireless communication systems.

OTA services enable companies to effortlessly deploy new patches, software, or firmware to devices within their networks, minimizing downtime, service disruptions, and operational expenses linked to manual updates and maintenance. The growth of this market is driven by factors such as the proliferation of IoT devices, the growing need to reduce the costs associated with manual updates and device recalls, and the increasing demand for connected features in vehicles. Additionally, the integration of edge computing & blockchain technology for OTA updates and the emergence of vehicle-to-everything (V2X) connectivity are expected to create market growth opportunities. However, limited network bandwidth may restrain the growth of this market. Furthermore, concerns regarding data security are major challenges for the players operating in this market.
The over-the-air market is segmented by offering, application, end-use industry, and geography. The study also evaluates industry competitors and analyses the market at the regional and country levels.
Based on offering, the global over-the-air market is broadly segmented into solutions and services. The solutions segment is further segmented into firmware over-the-air (FOTA) and software over-the-air (SOTA). In 2024, the solutions segment is expected to account for the larger share of the global over-the-air (OTA) market. The large market share of this segment is attributed to the increasing need to manage software upgrades, cybersecurity patches, and mission-critical updates and the growing demand for OTA solutions to deliver software updates to devices, including operating system upgrades, firmware updates, and performance improvements. However, the services segment is projected to register a higher CAGR during the forecast period.
Based on application, the global over-the-air market is broadly segmented into OTA testing, software & firmware updates, wireless communication, and regulatory compliance. In 2024, the software & firmware updates segment is expected to account for the largest share of the global over-the-air (OTA) market. The large market share of this segment is attributed to the proliferation of connected devices, including smartphones, IoT devices, and automotive systems, the increasing need to deploy security patches, encryption updates, and privacy enhancements to protect against cyber threats and safeguard sensitive data, and the growing need to keep up with evolving software and hardware capabilities to ensure products remain competitive and up-to-date. However, the OTA testing segment is projected to register the highest CAGR during the forecast period.
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Based on end-use industry, the global over-the-air market is broadly segmented into IT & telecommunications, automotive, consumer electronics, manufacturing, BFSI, transportation & logistics, energy & power, aerospace & defense, retail, healthcare, and other end-use industries. In 2024, the IT & telecommunications segment is expected to account for the largest share of the global over-the-air (OTA) market. The large market share of this segment is attributed to factors such as the growing need to extend the lifecycle of varying devices, including servers, routers, switches, and network devices, by providing software upgrades and patches, the increasing need for remote device management, configuration, and monitoring, and the growing demand for OTA solutions to ensure the reliability, performance, and security of network infrastructure. However, the automotive segment is projected to register the highest CAGR during the forecast period.
Based on geography, the global over-the-air market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the global over-the-air market. North America’s significant market share can be attributed to the increasing advancements in connected car technologies, autonomous vehicles, and electric vehicles, the increasing use of OTA updates to ensure compliance with regulatory requirements and standards for data privacy, security, and safety, the growing adoption of OTA technology in aerospace & defense systems, the increasing adoption of software-defined infrastructure and systems, and the growing adoption of IoT devices including smart home devices, industrial sensors, healthcare monitors, and agricultural sensors. However, the market in Asia-Pacific is projected to register the highest CAGR during the forecast period.
The report also includes an extensive assessment of the key growth strategies adopted by the leading market participants over the past three to four years. The key players operating in the over-the-air (OTA) market are Thales (France), T-Systems International GmbH (Germany), HARMAN International (U.S.), NXP Semiconductors N.V. (Netherlands), BlackBerry Limited (Canada), Intertek Group plc (U.K.), TÜV SÜD (Germany), Airbiquity Inc. (U.S.), Nokia (Finland), Cyient Limited (India), IDEMIA (France), Microwave Vision, SA. (MVG) (France), Excelfore Corporation (U.S.), Sibros Technologies Inc. (U.S.), Memfault Inc. (U.S.), UL LLC (U.S.), Keysight Technologies, Inc. (U.S.), EMITE Ing.S.L. (Spain), Microchip Technology Inc. (U.S.), shanghai Facom Technology CO., LTD. (HBTE) (China), Advantal Technologies Private Limited (India), and Carota Corp (Taiwan).
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