The report “HPP (High Pressure Processing) Market by Equipment Type (Orientation, Vessel Size), Application (Meat, Seafood, Beverage, Fruit & Vegetable), Product Type (Meat & Poultry, Seafood, Juice, Ready Meal, Fruit & Vegetable) & Geography - Forecast to 2018”, defines and segments the HPP equipment & products market with analysis and forecasting of value for HPP equipment and value & volume for HPP products. It also identifies the driving and restraining factors for the HPP equipment & products market with an analysis of trends, opportunities, burning issues, winning imperatives, and challenges.

Browse more than 152 market data tables with 56 figures spread through 340 pages and in-depth TOC on "HPP Market By Equipment Type (Orientation, Vessel Size), Application (Meat, Seafood, Beverage, Fruit & Vegetable), End-User, & By Product Type (Meat & Poultry, Seafood, Juice, Ready Meal, Fruit & Vegetable), & Geography - Global Trend & Forecast To 2018".

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HPP technology is a non-thermal food preservation technique used to preserve meat products, vegetables, fruit, etc. The food manufacturers utilize HPP technology to preserve fresh products such as juices, fruits, etc., to add value in meat products, juices, etc. The products processed under high pressure have an extended shelf life, thus reducing the requirement of additional additives or preservatives. The products also retain their freshness and nutritional characteristics. The market has been segmented primarily on the basis of HPP equipment and HPP products available in the market.

The HPP equipment market has been sub-segmented by the types of equipment orientation and vessel sizes of HPP equipment. The market has been further segmented on the basis of their food applications, end-users such as SMEs, large production plants, and company groups and geography. The HPP food products market has been segmented as per the food types and geography.

The HPP equipment market is projected to be about $600 million by 2018. In 2012, North America was the leading market for HPP equipment. The key parameters responsible to increase demand for HPP equipment include minimal effect of high pressure on the nutritive value of fresh products, food safety, and various functions of high pressure on food such as shucking, meat tenderization, etc. The key players in the HPP equipment market include Avure Technologies Inc. (U.S.), Hiperbaric Espana (Spain), etc. The market players focus on expansion of new facilities and manufacturing units to increase their global network and availability of HPP equipment.

The consumer demands for food products that have natural taste and are minimally processed, have increased and HPP technology serves this purpose. The HPP products market is projected to be about $12 billion by 2018. North America dominates the HPP products market. The leading players in the HPP products market include Hormel Foods (U.S.), Esteban Espuna (Spain), Motivatit (U.S.), etc. Considering the consumer demand in the marketplace, these companies invest in R&D to launch new products.

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