A leading United States manufacturer and provider of clinically proven, weight-loss products and programs, is proud to announce the launch of a new Healthy Living program and line of products.

The product lineup includes the new Dark Chocolate Dream Bar, Salted Caramel Nut Bar, Strawberry Yogurt Bar, Chocolate Peanut Butter Shake, Cookies & Cream Shake, Pina Colada Smoothie, and Strawberry Banana Smoothie. These seven new maintenance products are being launched under two new sub-brands: Thrive by Medifast™ and Optimal Health by Take Shape For Life™. All products are nutritionally balanced for weight maintenance and are free of artificial flavors, colors, and sweeteners.

The Healthy Living Program, which will be appropriately catered to each Medifast sales channel, is comprised of the new easy-to-follow 3-2-1 Plan™ and a robust transition program to bridge the gap between weight-loss and weight maintenance.

"Medifast has always been a healthy choice for customers who want to lose weight. Now, we can offer even more products and programs to a broader audience to help with long-term wellness. These new offerings have been a core strategic focus for Medifast this year and we are very excited about the value this new offering provides to both our current and future customers," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc. "The Thrive by Medifast™ product range in conjunction with the 3-2-1 Plan™ and our exclusive Optimal Health by Take Shape For Life™ product packaging execution brings unique solutions across our key channels."

Detailed program information and product descriptions can be found at http://promotions.massmediawire.com/medifast-review for Medifast Direct, http://www.massmediawire.com for Medifast Weight Control Centers, and www.TSFL.com for Take Shape For Life.

About Mass Media Wire:
Mass Media Wire is one of the top producers of 100 percent natural health products which are made to aid in promoting healthy lifestyles by preventing illness and improving the body’s vital functions. Mass Media Wire Promotions only uses highly efficient and safe natural ingredients in order to assure optimum health. Mass Media Wire is dedicated to providing its customers not only dietary supplements but also information that is geared towards living longer, healthier and happier lives.