One of the biggest mistakes many small business owners make is to misunderstand the reasons behind the failure of their advertising. It's a fact that most small business advertising doesn't work, but the reasons are not always clear to the business owners themselves. Most business owners rely on newspaper advertising. They put an ad in the local paper or a specialist magazine if they're a specialist company and then scratch their heads when they don't get any sales. Then they decide that advertising doesn't work when the real problem is not the advertising in general, but the particular type of advertising they're doing. In short, they're doing it completely wrong, mainly because they use branding advertising, which means a slogan and a logo when they could get much better results by doing things differently.

Advertising in print media is comparatively cheaper than availing through electronic media. By using this, one can cover a wide range of audiences belonging to different age groups. With time, advertising on the internet is getting more popular. Internet is the most workable platform available till date not only in case of an advertisement, but in a case of sharing new ideas and creating universal awareness by sending them to every corner of the world.
A spokesperson at BBP Media explained, “BBP magazine is distributed regionally throughout the UK, and individual statistics are available within the media packs. Our circulation is primarily to named decision makers of businesses exceeding £200KPA, but our magazines are also available free via carefully selected hotel meeting lounges, quality bars, conference centres and other high profile locations. We provide you with a unique platform that focuses on the professional business audience, and delivers your message to that audience on many levels, directly through their mailboxes, and passively through casual reader pick-up”.

It’s quite hard to sum up, what BBP Media is in just a few words. Their platform gives you the opportunity to talk freely about your achievements and how your business is different, offering prospective clients the opportunity to engage with you and your brand, gaining you valuable quality exposure, and helping you acquire that all-important leading edge.

Contact Us:
11 Canalside Office Complex
Lowesmoor Wharf
Worcester
Worcestershire
WR1 2RR
Email id:[email protected]