The British Airways just a few days back has unveiled their multi-million pound plans in order to publicly make promotion of their sponsorship of London 2012 for the very first time.
The backing given by the airline Olympics is the biggest amount sponsorship it has given anyone till date, as well as is also marking the start of the new campaign which is going to the step up for the purpose of visibility of the companies that are giving their backing to London Olympics 2012.
As the working of the groups of construction in Stratford had slowed down, the business focus for London 2012 is now largely getting switched to the commercial partners who were signed up by Locog, the organiser of the event.
The deals of sponsorship have raised already which are around 670 million pounds for the organisers of Olympic, just is just little short of the target of 700 million pounds, as well as are the main source of the funding for the 9.3 billion pounds which is the cost of putting onto the Games.
But along with this the companies are also providing some of the key products as well as services that are very much fundamental into the making of the Olympics in London which is a reality. Apply today with text a loan @ http://www.textaloan.org.uk till your next payday.
British Airways had paid 40 million pounds for tier one sponsorship and till date for its its campaign has been anchored by the Great Britons programme, that provides travel bursaries for talented individuals and also groups. The new campaign has Heston Blumenthal, Richard E Grant as well as Tracey Emin providing mentoring sessions t the aspiring chefs, scriptwriters as well as artists. Along with this it will also be featuring the athletes of 2012, such as sailor Ben Ainslie, in media advertisement of British Airways with the tag line saying, "They will fly."
British Airways is one of the many seven tier-one partners who have signed up for the Olympics by Locog, with the others sponsors being adidas, BMW, BP, BT, EDF and also Lloyds TSB. From quite some time, Lloyds has also been working on the community programmes, namely, its Local Heroes aid that is for the young athletes, but has also stepped up their visibility as the official banking as well as the partners for insurance by sponsoring in the process of ticketing. On the very top of the tier-one partners, Locog has signed up almost 33 supporters along with the suppliers.