Emails are the versatile tool for the businesses, and if you know the metrics of using this tool, this will become the primary tool for generating leads for your business.

Smart Marketers know how to utilize the tools for creating the automated email campaigns to engage the audience. Email automation campaigns enable to send the emails to your targeted audiences at the right time.

Email automation saves the time of the businesses by setting up the mails for customers specific actions. Like if the new user-subscribed send them the welcome mail if you do an update on your website send the updation mail to your audience and more.

Setting up the automated email marketing campaigns with advanced tools help the marketers to take a smart move.

Things to do before running Email Automation Campaigns-

1. Lay your groundwork- Before running any email marketing campaign do the groundwork which will help you to make your campaigns successful.

The key points of running campaigns are-

Permission of the audience
Content
Segmentations
Deliverability

If you are ready for this work, so you can run campaigns without any hassle.

2. Metrics Monitoring- Make sure your metrics monitoring would be right.

A Gleansight research report said that, when asked what the most challenging aspect of marketing automation is, 54% cited agreeing on the right metrics to monitor.

3. Understand the email types- You have to know about the email types before sending them to your customers. Group your email subscribers according to the needs.

There are two types of emails used in businesses- Promotional emails and Transactional emails.

Its name can identify promotional emails. These emails can be used for sending the offers and for promoting your business products and services.

Transactional emails used for sending the informative mails. These mails are used for updating the customers about their accounts.

Let’s decide when to use email automation?

The email marketing automated campaigns help to manage the things which takes too much manual time to perform. The email automation campaigns you can run for the activities are:

For new subscribers- New subscribers need to know about your brand. Send them a unique welcome message and show your gratitude towards them.

Remember the welcome mail is the first impression of your brand, so try to make it good.

An email series- When you planned to run an email series for your seasonal offers, you can run an automated series of emails save your time.

The offers get by the audience at the right time will convert your email subscribers into the lead.

Website updates- Send updation mail to your customers before doing any significant changes in your website, notify them that you are doing some upgrades on your website. So, they know before taking any action.

And there are few more events where you can send automated mails to your customers-

Thank you mail if user take some action on your website
Confirmation mail after the user’s any purchase
Hurry-up mail if the offer is expiring soon

Receipt Of Automation-

The receipt of the automation shows you the results of your emails, which your automated email marketing campaigns are working well or not.

Powerful Reporting-

For analyzing email marketing campaigns, advanced tools will help you to understand the subscriber's behavior. You can get the detailed in-site with the advanced tools email service providers provides in their packages.

The email automation is the tool which works as the revolutionary tool for every business. Make the email tool your now and be connected with your customers most excitingly.