Customer Data Platform Market: Cloud-based Platforms Witness Ready Adoption

Enterprise inclination towards appropriate customer relevant service solutions delivery, to ensure improved customer experience with ample scope for personalization have been encouraging large scale reliance on these sophisticated customer data platforms, thus ensuring a brisk growth roadmap ahead. Adroit Market Research adds a freshly brewed industry specific research report to its humongous virtual archive to unravel new developments and possibilities.

Under prevailing circumstances and a paradigm shift in business delivery modes, organizations are constantly upgrading their operational efficiency, ones such improvisation has been channelized with integration of customer data platform that perfectly align with customer-facing attributes of organizations in a remote work culture.

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The global customer data platform market size is projected to reach a value of USD 6,630.8 million by 2025, growing at a CAGR of 34.5%. Due to the growing demand for determining consumer buying behavior across various industries, the industry is poised to witness high growth. The growing acceptance among organizations of account-based marketing is also anticipated to drive market growth for customer data platforms.

To ensure customer loyalty and to solidify a strong footing amidst staggering competition, it is but essential to have access to customer data for detailed analytics practices, thereby imbibing customization, aligning with customer preferences. In the light of lingering aftermath of COVID-19, organizations supportive of remote work culture are akin on investing aggressively towards development of an agile customer data platform to sustain business continuity and garner new clients.

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Several statistical data suffice the notion that during a prolonged lock down period globally, reliance on online platforms such as e-commerce have risen exorbitantly. Additionally, customer buying discretion has also undergone a paradigm shift, making it more pressing to access customer data to understand growing trends. These factors are contributing enormously towards a brisk growth outlook for global customer data platform market.

Growth traction is anticipated on the back of judicious adoption of advanced customer data platforms across e-retail and BFSI sectors. Financial institutions and banks are increasingly banking upon improved data-driven customer centric insights to develop appropriate campaigns targeting key areas of customer interest. Need for a robust data storage infrastructure which is cost efficient as well as safe have paved way for cloud-based customer data platforms, as opposed to conventional on-premise counterparts.

The global customer data platform market is fragmented with the presence of many global and regional players. Key players operating in the global customer data platform market include Oracle , SAP, Adobe , Salesforce, Microsoft, SAS, Teradata, Nice, Dun & Bradstreet , Leadspace, Zylotech, BlueVenn, CaliberMind, Celebrus, Tealium, AgilOne, BlueConic, Lytics, IgnitionOne and Amperity among others

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Key Segments of the Global Customer Data Platform Market

Type Overview, 2015-2025 (USD Million)

Analytics
Access
Campaign
Organization Size Overview, 2015-2025 (USD Million)

Small and Medium Enterprises
Large Enterprise
Deployment Overview, 2015-2025 (USD Million)

On Premise
On Cloud
End-users Overview, 2015-2025 (USD Million)

Media and Entertainment,
Healthcare
BFSI
Retail and Ecommerce
Travel and Tourism
Others
Regional Overview, 2015-2025 (USD Million)

North America
U.S.
Canada
Europe
Germany
United Kingdom
France
Rest of Europe
Asia Pacific
China
Japan
India
Rest of Asia Pacific
Central and South America
Brazil
Mexico
Rest of Central and South America
Middle East & Africa
What does the report include?

The study on the global customer data platform market includes qualitative insights such as drivers, restraints, challenges and opportunities
Additionally, the market has been evaluated using the Porter’s Five Forces analysis
The study covers qualitative and quantitative analysis of the market segmented on the basis of type, organization size, deployment, and end-users. Moreover, the study on customer data platform market provides similar information for the key geographies.
Actual market sizes and forecasts have been provided for all the above-mentioned segments
The study includes the profiles of key players operating in the market with a significant global and/or regional presence
Some Major Points from TOC:

Introduction
1.1. Introduction

1.2. Market Definition and Scope

1.3. Units, Currency, Conversions and Years Considered

1.4. Key Stakeholders

1.5. Key Questions Answered

Research Methodology
2.1. Introduction

2.2. Data Capture Sources

2.3. Market Size Estimation

2.4. Market Forecast

2.5. Data Triangulation

2.6. Assumptions and Limitations

Market Outlook
3.1. Introduction

3.2. Market Dynamics

3.2.1. Drivers

3.2.2. Restraints

3.2.3. Opportunities

3.2.4. Challenges

3.3. Porter’s Five Forces Analysis

Customer Data Platform Market by Type, 2015-2025 (USD Million)
4.1. Analytics

4.2. Access

4.3. Campaign

Customer Data Platform Market by Organization Size, 2015-2025 (USD Million)
Continue……

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Adroit Market Research is an India-based business analytics and consulting company incorporated in 2018. Our target audience is a wide range of corporations, manufacturing companies, product/technology development institutions and industry associations that require understanding of a market’s size, key trends, participants and future outlook of an industry. We intend to become our clients’ knowledge partner and provide them with valuable market insights to help create opportunities that increase their revenues. We follow a code – Explore, Learn and Transform. At our core, we are curious people who love to identify and understand industry patterns, create an insightful study around our findings and churn out money-making roadmaps.

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