Writing an essay requires a complex set of skills to express and sustain your ideas. There is no simple recipe to organize and present thoughts: you learn by doing, and a good practice is to review what has been written on the subject to have a reference.

This article collects and organizes some descriptive elements of the essay in order to characterize it. Its purpose is to motivate the interest and reflection of teachers to explore the possible applications of the essay in their teaching practice.

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Resources based view (VRIN Model):

Resources based view (VRIN Model) is a technique or analysis by which the company is able to detect the resources and capabilities that can provide a certain sustainable competitive advantage, that is, a position of superiority in the market over its competitors over time.

The Resource-Based Analysis is based on the resources and capabilities approach and arises from the internal analysis of the company.

Ansoff Matrix:

The Ansoff Matrix is also recognized as Product / Market Matrix and is a useful model in determining growth opportunities for a company.

To portray option growth strategies, Ansoff Matrix has created a matrix that focuses on the current and possible products and markets of a company when considering forms of growth through new products or existing and in current or new markets, there are 4 possible combinations of product-market.

ge McKinsey matrix:

In a company, ge McKinsey matrix is fundamental to correctly allocate resources, always scarce, among its various activities or products. There are other models that complement or exceed this working framework. The most known is the General Electric-McKinsey matrix.

McKinsey developed a multicriteria matrix, sometimes known as the attractiveness-competitiveness matrix, a bit more elaborate than the BCG matrix but still providing a simple approximation. Instead of using a single indicator for each of the dimensions of the matrix, which would remain the attractiveness of the market and the competitiveness of the company, several would be used.

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