Personal care appliances utilization is turning into a need for the customers, who consistently utilize personal care products for speedy individual grooming. A personal care appliance significantly incorporates hair dryer, trimmer, hair straightener, shaver, epilator as well as hair styler. Attributable to the advantages, for example, preferable affectivity over conventional procedure and efficient, requirement for personal care appliances is rising progressively.
Purchasers of personal care appliances are particularly quality and brand cognizant, in addition urban shoppers are ending up more style conscious that is considered to fuel the personal care appliances market development perpetually. With the cognizance of the advantages of personal care appliances over developing economies and expanding urbanization are considered to boost the personal care appliances market. Additionally, expanding e-commerce segment is required to contribute fundamentally to the development of personal care appliances market.
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On the other hand, high cost as well as durability of couple of products limits the personal care appliances market development. Notwithstanding, there is an enormous prospect in the Asia Pacific market, the market is relatively undiscovered and couple of players as of now began accounting for the overall market for personal care appliance. This is ascribed to fresh product improvement keeping in mind the end goal to gain traction in the overall industry in the market for personal care appliances.
It is assessed that the expansion in employment rate of women, rapid populace development and expanding disposable income are the foremost drivers. Individuals particularly for woman like to buy top notch cosmetics which may cost a considerable measure. Along these lines, woman inclination and raising awareness about the product execution are additionally primary drivers. Regardless of the existence of various drivers, the expansion of the market is reduced by some genuine difficulties. High production and marketing costs, rapid innovations in cosmetics &safer products, simple accessibility of counterfeit products as well as immense competition prevailing amid vendors for various product classifications are a few critical challenges that are impeding the market development.
Recently, the market witnessed huge investments for products by large firms which have huge customer preference. In which home care products bear utmost potency as a result of high demand for toning, anti-aging, and other devices. Moreover, there is a higher market attractiveness over North America, Western Europe, and Japan. There is considered to be a substantial potential to flourish the Asia Pacific excluding Japan market for personal care appliances.
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Most of the market players in this market are involving in diverse marketing strategies to gain their market shares. A few of the market players are centering on launching new products, flourishing their geographic existence in addition to mergers & acquisitions. In July 2014, consumer electronics maker Philips in India planned to infiltrate deeper into small cities to fuel expansion by introducing new products providing to these markets needs. The company in personal care appliances launched various products entirely for tier I and II cities, otherwise cities where electricity is incessantly a matter. The company mainly focused on these cities instead on the metros. The company considered products in the price range of Rs 1,000 for these markets and in general, the company planned to launch 30 products in a variety of price points and categories.
A few of the key market players in the market for personal care appliances include Helen of Troy L.P, Panasonic Corporation, Royal Philips Electronics NV, Colgate-Palmolive Company, Lion Corp, HoMedics Inc, Conair Corp, Remington Products Company, Braun GmbH, Johnson & Johnson, Norelco Consumer Products Company, Procter & Gamble, GABA GmbH and others
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