E-cigarette refers to a cigarette shaped device which stimulates the experience of smoking tobacco without inhaling the tobacco. E-cigarette consists of battery, atomizer and e-liquid. E-cigarettes help the smokers to quit smoking. Consumers prefer e-cigarettes over conventional cigarettes as it does not lead to diseases or death.

Market Size and Forecast

Global e-cigarette and vaporizer market is expected to flourish at a CAGR of 23.6% during the forecast period. In 2016, the market of e-cigarette and vaporizer was valued at USD 9.1 Billion and is anticipated to reach USD 49 Billion by the end of 2024. Due to the health issues caused by cigarette, tobacco addicted persons are adopting e-cigarettes. This factor is expected to drive the market of e-cigarette and vaporizer across the globe.
In the regional platform, North America accounted for highest market share in overall e-cigarette and vaporizer market in 2016. Further, North America is expected to continue its dominance over the forecast period due to the increasing healthcare concerns and rising adoption of e-cigarettes and vaporizer. Tobacco is the major cause of disease and deaths in North America region. Further, stringent rules and regulations by government regulatory bodies limit the use of tobacco which is further expected to expand the market of e-cigarette and vaporizer in the North America region. U.S. is witnessing augmented demand for e-cigarettes & vaporizers and is expected to positively contribute to the growth of North America e-cigarette & vaporizer market. Europe region is expected to grow at a significant pace over the forecast period. This can be attributed to presence of rigid policies enforced by the European Union Tobacco Products Directive (EU-TPD). These laws are restricting the growth of cigarette industry which further, is likely to boost the demand for e-cigarettes & vaporizers.

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Asia-Pacific e-cigarette & vaporizer market is anticipated to showcase lucrative growth during the forecast period. Presence of large numbers of manufacturers is expected to drive the market of e-cigarette & vaporizer in the Asia-Pacific region. Asia Pacific region has a huge potential of e-cigarette and vaporizer market owing to the developing stage of the market. China and India has been the major contributor to the growth of Asia-Pacific e-cigarette and vaporizer market. Moreover, rising awareness about e-cigarette and new product launches is expected to supplement the growth of e-cigarette and vaporizer market over the forecast period.

Market Segmentation

Our in-depth analysis has segmented global e-cigarette & vaporizer market into the following segments:
By Product Type
Disposable E-cigarette
Rechargeable E-cigarette
E-go and tanks E-cigarette
Personal Vaporizers and Mods
Others

By Distribution Channel

Online Store
Departmental Store
Pharmacy Store
Others

By Region

Global e-cigarette & vaporizer market is further classified on the basis of region as follows:
North America (U.S. & Canada) Market size, Y-O-Y growth & Opportunity Analysis
Latin America (Brazil, Mexico, Rest of Latin America) Market size, Y-O-Y growth & Opportunity Analysis
Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, Rest of Europe) Market size, Y-O-Y growth & Opportunity Analysis
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, South Korea & Rest of Asia-Pacific) Market size, Y-O-Y growth & Opportunity Analysis
Middle East and Africa (GCC, North Africa, South Africa & Rest of Middle East Africa) Market Size and Y-O-Y Growth Analysis

Growth Drivers & Challenges

Rising adoption of e-cigarettes in developed regions is driving the growth of the global e-cigarette and vaporizer market. Further, rising awareness about the bad effects of tobacco is envisioned to strengthen the growth of global biometric vaporizer market during the forecast period.
Further, the distribution of e-cigarettes through online stores is expected to drive the growth of global e-cigarette and vaporizer market. Moreover, increasing internet penetration rate and rising inclination of consumers towards online stores is anticipated to garner the growth of global e-cigarettes and vaporizer market.

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However, heavy tax rates imposition by the government is likely to limit the growth of global e-cigarette & vaporizer market. Further, unregulated manufacturing process in China is expected to negatively impact the growth of global e-cigarette and vaporizer market.

Key Players

Electronic Cigarette International Group
Company Overview
Key Product Offerings
Business Strategy
SWOT Analysis
Financials
Dash Vapes
Hubbly Bubbly Ltd.
Liquideu
Nice Vapor
Pacific Smoke International
Puff ECIG
Simple Vape C0. London Ltd.
Smokio
Vape Escapes
Vapor Line
Scope and Context
Overview of the Parent Market
Analyst View

Segmentation

The global e-cigarette & vaporizer market is segmented as follows:
By Product Type Market Size & Y-O-Y Growth Analysis
By Distribution Channel Market Size & Y-O-Y Growth Analysis
By Region Market Size & Y-O-Y Growth Analysis

Market Dynamics

Supply & Demand Risk
Competitive Landscape
Porter’s Five Force Model
Geographical Economic Activity
Key Players (respective SWOT Analysis) and their Strategies and Product Portfolio
Recent Trends and Developments
Industry Growth Drivers and Challenges
Key Information for Players to establish themselves in current dynamic environment

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