CRM Analytics Market Trends


The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on CRM Analytics Market Trends. The growth sectors of the CRM Analytics Market Trends are identified with precision for a better growth perspective.

Market Research Future (MRFR) Announces the Publication of its Half Cooked Research Report – CRM Analytics Market Research Report- Forecast 2017-2023.

CRM analytics provides fact-based information on entire sales process and product demand, customer price sensitivity, and overall pricing effectiveness. It helps the companies to retain their customers by managing and tracking campaign performance. These are some of the other prominent factors aiding the market growth.

Technology giants such as Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland), and Angoss Software Corporation (Canada).

SAP AG is one of the prominent players in CRM analytics market. The company has designed a CRM software that helps to build stronger relationships with customers by engaging them at every touch point throughout their journey. It also facilitates users with latest technologies to redefine customer engagements.

Oracle Corporation is another major player in the global CRM analytics market. The company has developed an Oracle CX Cloud Suite that helps companies leverage the customer experience to differentiate, innovate, and improve business results. It is the most complete, integrated, and extensible customer experience solution available in the market. Oracle CX Cloud Suite breaks down silos to deliver a seamless customer experience across marketing, sales, commerce, service, social, and configure, price, and quote (CPQ).

The global CRM Analytics market is segmented by type, deployment, organization size, and end-users. By the type segment, the market consists of sales analytics, customer analytics, contact center analytics, marketing analytics web & social media analytics. By the deployment, the market is segmented into cloud and on-premise. By the organization size, the market is segmented into small & medium enterprises and large enterprises. By the end-user segment, the market is segmented into BFSI, telecommunications and IT, retail & wholesales, energy and utilities, manufacturing, healthcare and life science, transportation and logistics, media and entertainment, hospitality, and others

According to Market Research Future Analysis, the global CRM Analytics market is estimated to generate revenue of approximately USD 9 billion by 2023 growing at a CAGR of 13% during the forecast period 2017-2023.

Some of the key players in the market: Salesforce Inc. (U.S.), IBM (U.S.), SAP AG (Germany), SAS Institute Inc. (U.S.), Oracle Corporation (U.S.), Teradata Corporation (U.S.), Accenture PLC (Ireland), Angoss Software Corporation (Canada), Microsoft Corporation (U.S.), Infosys Ltd (India), Infor (U.S.), and others.

However, aspects such as concerns over data management, quality & integration have hampered the progress of the market to some extent. Moreover, the growing need for an enterprises marketing team to design a plan, execute and evaluate campaigns across different platforms and make a smarter decision is likely to create an ample of opportunity for the market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

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CRM Analytics Market Report - Forecast to 2023 | MRFR
CRM Analytics Market expected grow at CAGR approximately 13% during forecast period 2017-2023 | CRM …

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