[b]Summary[/b]
Improving economy and large young population are driving the growth in the Mexican Make-Up market. The Lip Make-Up category is the largest category in value terms, while the Eye Make-Up category is forecast to register fastest growth during 2015-2020. Image Consciousness is an important trend as Mexican consumers give a lot of prominence to beauty.
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[b]Key Findings[/b]
-Of the four categories analyzed, Lip Make-Up will be the largest value growth category, registering a CAGR of 5.6% during 2015-2020
-Early Young Adults accounts for majority of Eye Make-Up and Face Make-Up consumption
-Hypermarkets and Supermarkets is the leading distribution channel accounting for one-third of the overall Make-Up distribution in Mexico
-The use of Rigid Plastics is forecast to register the fastest growth among Packaging materials during 2015-2020
-Avon Products, Inc and Mary Kay, Inc are the leading market players in the country
-Image Consciousness and Fresh, Natural and Pure are the two most important trends in the market.
-A large young population base and rising online purchases will drive the growth of Make-Up market in Mexico
[b]Synopsis[/b]
Canadean's Consumer and Market Insights report on the Make-Up market in Mexico provides insights on high growth categories to target, trends in the usage of Packaging materials, types and closures category level distribution data and brands market shares.
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