The global baby food market continues to be driven by a host of factors that include both macroeconomic and microeconomic factors. A new report titled “Baby Food Market: Global Industry Analysis (2012-2016) & Opportunity Assessment (2017-2022)” offers insights and analysis on the likely future scenario in the global baby food market. According to the report, demand from Asia Pacific excluding Japan (APEJ) is likely to offer numerous growth opportunities to manufacturers during the forecast period. The report projects the global baby food market to grow at an impressive rate and surpass US$ 62 billion in revenues by 2022.

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According to the report, APEJ will be the largest market for baby food globally, driven by sustained demand from China and India. Demand in APEJ will continue to be volume-driven, with premium products witnessing high sales only in urban areas. In Europe and North America, demand for nutritious and organic baby food is likely to increase.

Infant formulas and dried baby food products remain the highest selling baby food products globally. According to the report, sales of infant formula and baby food products is likely to remain steady during the forecast period. While infant formula will continue to pull in high volumes, demand for dried baby food products is rising as parents look to meet the nutritious needs of their babies.

Pouches and cartons remain the preferred packaging format for baby food products. These packaging types currently account for over half the revenue share of the market, and the trend is likely to continue during the forecast period. Single-serve sachets are also gaining traction in developing countries and in urban centers.

Modern trade outlets continue to account for the bulk of sales of baby food products; however, availability of baby food products at a cheaper cost in online stores is driving demand. It is highly likely that sales through online channels will witness steady growth through the forecast period. Other leading sales channels in the global baby food market include departmental and traditional grocery stores, convenience stores, and other retail formats.

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The report also offers detailed segmentation and analysis on the basis of age group – the key segments by age group include newborn, toddler, infant, and pre-school. According to the report, infants and toddlers remain the leading segments by age-group globally.

The report also offers a detailed company profiling on the baby food market. According to the report, the key companies operating in the global baby food market include Hero Group A.G., DSM, Mead Johnson & Company, Perrigo Company, Abbott Laboratories, Cargill Inc., Nestlé S.A., The Hain Celestial Group, Inc., Danone, LLC, The Kraft Heinz Company, Bellamy Organics, Campbell Soups Company, and Arla Foods Amba.

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