The research report provides in depth analysis and insights into the Chile Cards and Payments Market including, strategies deployed by banks to market debit and credit cards and competitive landscapec (card issuers in the country) for both debit cards and credit cards. The study includes 3 years historical market size and 6 years market forecast in terms of number of cards, value and volume of transactions processed through these cards, and other key metrics. The report also provides information on the key industry trends, major schemes, banks and detailed segmentation of card and payment industry. The research report is a new offering from the company’s Financial Services domain, and leveraged from the company’s existing cards and payments database of 50+ countries.
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Debit card penetration per 100 inhabitants increased from 86 in 2012 to 104 in 2014, and it is further expected to increase during the forecast period. The growth in the number of the debit card transactions was fueled by consumer perceptions that they provide control on spending and is safe to use. By scheme, the number of debit cards in circulation was dominated by CuentaRut, a domestic player, followed by Visa in 2014. Some of the key players in the debit cards market include Banco BBVA Chile, Banco de Chile and Banco de Crédito e Inversiones. Banco del Estado de Chile was the leading bank in terms of number of debit cards issued in 2014.
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The credit card penetration was much lower than the debit card penetration in the country. The transaction value of credit cards reported at POS terminals was greater than at ATMs. Some of the key players in the credit card market in the Chilean card payments include Banco Santander Chile, Banco de Chile and Banco de Crédito e Inversiones. In credit card market, Banco Santander Chile was the leading bank in terms of number of credit cards issued in 2014. In 2014, Visa was a leading scheme in credit card segment.