Almost six months into the global coronavirus pandemic and retailers across the globe continue to be severely impacted. Even countries that are no longer under lockdown orders are still witnessing a steep drop in footfall in retail outlets.

While consumer demand continues to be volatile, new commerce trends are emerging in countries reporting a slow uptick in the economy; trends like store reopenings with increased social distancing measures, increase in online grocery shopping, social commerce, live-streaming commerce, and other trends. Although it would be difficult for businesses to make accurate long-term strategic decisions during this volatile period, it is imperative for CXOs to revisit current business and operating models in the face of the new normal.

Taking your store to your best customers: Introducing Store2Door+
Although online commerce has been on an upward trend in the last decade, the coronavirus pandemic has accelerated the growth of ecommerce like never before. This change can be witnessed across all demographics; even the senior citizen demographic has demonstrated a 195% increase in ecommerce activity from January to March, and there has been a spike of more than 130% in online shopping across all demographics. Consumers are buying products online and picking them up in stores at +500% greater volume than prior to the pandemic.

However, this leaves us with a big question: are traditional retailers doomed to end up last in the post-COVID-19 world?

We don’t think so; rather this is an incredible opportunity for traditional retailers to pivot to an omnichannel retail strategy. Based on our conversations with traditional retailers in SEA, China & the Middle East, the major resistance to ecommerce adoption centred around initial investment costs, lack of in-house tech experts, implementation timelines and ROI. That’s why we set out to launch Store2Door+– a new module in our Anywhere Commerce suite that: has minimal setup cost, requires zero in-house tech expertise or coding, can go live in less than 7 days and ensures highest ROI through an outcome-linked pricing model.

Here’s how Store2Door+ helps traditional retailers adapt swiftly to the new normal:
• Whatsapp Business
• Targeting the right customers
• Assisted shopping experience
• Connecting remotely
• Streamline communication
• Leverage existing resources

Capillary’s solutions allow brands to do that and more:
• Channel-based promotions
• Capping discount amount
• Focus on your “Top X%” customers
• Wishlist communication
• Optimizing order allocation

In these turbulent times, business leaders should align their financial sustainability with the core elements of operational excellence and customer experience. Brands that can pivot and seamlessly adapt their customer experience in these times of crises will certainly come out stronger.

For detailed insights visit https://www.capillarytech.com/blog/capillary/re-strategizing-commerce-covid/