Organic tea refers to a tea that has grown without using chemicals or pesticides in the whole growing and processing journey. The global organic tea market is projected to grow at a significant CAGR of 7.6% during the forecast period. The key factors that drive the market growth include the shift of the consumers towards the adoption of organic beverages as people are becoming more health-conscious and antioxidant properties offered by the organic tea. In addition, organic tea aids in enhancing immunity, protects the heart, and reduces infections. These benefits possessed by organic tea attract the users and encourages its adoption.
Additionally, increasing government focus on organic farming is contributing to the growth of organic tea farming practices. For instance, the Indian government is encouraging organic farming through several schemes or programs, which include Rashtriya Krishi Vikas Yojana (RKVY), National Mission for Sustainable Agriculture (NMSA)/ Paramparagat Krishi Vikas Yojana (PKVY), National Mission on Oilseeds & Oil Palm (NMOOP), Mission for Integrated Development of Horticulture (MIDH), and Network Project on Organic Farming of Indian Council of Agricultural Research (ICAR).
Further, increased trends of well-being and focus towards slimming and keeping the body hydrated along with the inclination towards fitness, health and wellness inclines the foremost choices of people towards the organic tea adoption and thereby contribute to the market growth during the forecast period. However, the availability of alternatives such as coffee and other energy drinks may challenge market growth.
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Organic Tea Market Segmentation
By Type
Black Tea
Green Tea
Oolong Tea
Others
By Packaging Type
Tea Bags
Loose Powder
Others
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Regional Analysis
North America
United States
Canada
Europe
UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
South Korea
Rest of APAC
Rest of the World
Latin America
Middle East and Africa
Company Profiles
Arbor Teas (New World Tea, LLC)
Associated British Foods Plc
Barry’s Tea
Bigelow Tea Co.
Celestial Seasonings, Inc.
Dilmah
Halssen & Lyon GmbH
Harney & Sons Fine Teas
Ito EN, Ltd.
McLeod Russel India, Ltd.
Numi, Inc.
Organic India Pvt. Ltd.
Sequential Brands Group, Inc.
Shangri-la Tea
Tata Global Beverages
Taylors of Harrogate Ltd.
Tazo Tea Co. (Unilever Group)
The Hain Celestial Group Inc.
The Republic of Tea
Townshend’s Tea Co.
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