Men’s Grooming Appliance Market is expected to grow at a significant CAGR during the forecast period. Men's grooming products, such as aftershave lotions, shaving foams, face creams, and so on, are in high demand due to changing customer preferences. Social media has been extremely important in the world of fashion, which has had a significant impact on the men's grooming business by encouraging men to use new and effective grooming appliances. As a result, growing promotions, such as advertising for men's grooming appliances in various media channels, are capturing buyers' attention that is boosting the market growth. In September 2019, At the IFA in Germany, Philips announced the launch of their AI-powered Smart Shaver series 7000.



Rapidly changing moustache and beard styles seen in movies and on fashion runways are having a significant influence on the sales of grooming appliances that provide an efficient outcome that is likely difficult to achieve manually. Companies on the internet heavily promote the low-cost and time-saving benefits of these products. In January 2021, Wahl Manscaper, a new Below-the-Belt Trimmer, was launched by Wahl’s. The inbuilt protective feature on this trimmer prevents injuries. The company promotes it with the tagline "No Nicks." There will be no cuts. There will be no fear.” This has a wrap-around safety shield, an adjustable dial with 20 various cutting lengths, and finely-ground stainless-steel blades for a pleasant experience. Furthermore, e-commerce companies are forming alliances with electric trimmer manufacturers, which may increase demand for men's grooming products. For instance, in May 2018, Hindustan Unilever Ltd worked with Amazon to launch a new line of men's grooming products. They introduced items such as beard balm, beard oil, washes, and others. The items are accessible in the retail market's online segment.

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Market Coverage

The market number available for – 2023-2030
Base year- 2023
Forecast period- 2024-2030
Segment covered

By Type
By Distribution Channel
Competitive Landscape- the Eltron, the Procter and Gamble, Wahl Clipper, Panasonic, Philips, and Remington Products, among others.


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Men's Grooming Appliance Market by Segment

By Type

Shaver's
Stylers
Epilator
By Distribution

Supermarkets
Speciality Stores
Online Retail Stores
Other
Men's Grooming Appliance Market by Region

North America

United States
Canada
Europe

UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific

India
China
Japan
South Korea
Rest of APAC
Rest of The World

Latin America
Middle East & Africa
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