Global hygiene product industry is growing at a CAGR of 3.8% during the forecast period. A rapid rise in consumer demand for gender-specific hygiene products and a rise in consumer desire for personal beautification fuel demand for the hygiene industry. Furthermore, an increase in consumer preference for multi-faceted personal hygiene especially after the COVID-19 pandemic, and grooming products favorably affect the market growth. The Centers for Disease Control (CDC) commissioned an online survey in which a nationally representative sample of 502 US adults participated in 2021. In that survey, 60% of respondents cleaned or disinfected their home more frequently to prevent SARS-CoV-2 infection, 19% of respondents applied bleach to food items, such as fruits and vegetables, and 10% reported misting their body with a cleaning or disinfectant spray. SealDez from Seal Latvia offered consumers a multi-purpose disinfectant. The product is a dual-purpose hand treatment and surface disinfectant. Pure Citrus offers a Pure Hand and Surface Sanitizing Spray, touting a multi-purpose formula for use on hands and surfaces. However, several companies in India have launched to produce wash products in response to the pandemic. This includes Marico India’s Veggie Clean and Nykaa’s Veggie Safe.

Moreover, key vendors such as Unilever PLC, ITC Ltd., Tork, and others operating in the market are adopting various strategies such as partnership, collaboration, and new product development that positively impact the market growth. In September 2022, Tork, and Essity, partnered with the Green Bay Packers and the Philadelphia Eagles to kick off the 2022 "Tackle Hygiene with Every Catch" campaign. As part of this program, Tork and its respective NFL partners work to raise awareness and promote the benefits of proper hygiene, and ultimately provide community partners with essential hygiene products that help reduce environmental impact. As a part of a partnership deal, Tork donate $250 worth of safe, effective, and sustainably produced hygiene products, such as hand sanitizer, wet wipes, paper roll towels, and toilet paper (up to $30,000 in products) to local nonprofit organizations that are working to improve the well-being of those in need.

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Market Coverage

The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031

Segment Covered- 

By Type

Regions Covered-

North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape- including 3M Co., Byotrol PLC, Essity AB, Unilever PLC, ITC Ltd., Johnson & Johnson, and The Procter & Gamble Co.,  and others.

Hygiene Market Report Segment

By Facial, Body, and Hair Care

Feminine Care
Hand Care
Incontinence Supplies
Oral Care 

A full Report of Hygiene Product Industry is Available @  https://www.omrglobal.com/industry-reports/hygiene-product-industry

Hygiene Market Report Segment by Region

North America                                                                                                           

United States
Canada

Europe

UK
Germany
Spain
France
Italy
Rest of Europe

Asia-Pacific

India
China
Japan
South Korea
Rest of APAC

Rest of the World

Latin America
Middle East and Africa 

Company Profiles

3M Co.
Byotrol PLC
Essity AB
Georgia-Pacific LLC
Henkel AG & Co. KGaA
ITC Ltd.
Johnson & Johnson 
Kimberly-Clark Corp. 
Reckitt Benckiser Group PLC
The Clorox Co. 
The Procter& Gamble Co.
The Scott Paper Co.
Unilever PLC

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